劉文勇GRE寫(xiě)作Argument題庫(kù) Day 51

Day 51 Butter has now been replaced by margarine in Happy Pancake House restaurants throughout the southwestern United States

The following memorandum is from the business manager of Happy Pancake House restaurants.

“Butter has now been replaced by margarine in Happy Pancake House restaurants throughout the southwestern United States. Only about 2 percent of customers have complained, indicating that 98 people out of 100 are happy with the change. Furthermore, many servers have reported that a number of customers who ask for butter do not complain when they are given margarine instead. Clearly, either these customers cannot distinguish butter from margarine or they use the term ‘butter’ to refer to either butter or margarine. Thus, to avoid the expense of purchasing butter and to increase profitability, the Happy Pancake House should extend this cost-saving change to its restaurants in the southeast and northeast as well.”

Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.

【本題與Day 15題目相似，不同之處：（ 1）結(jié)論是最后一句“Thus, to avoid the expense of purchasing butter and to increase profitability, the Happy Pancake House should extend this cost-saving change to its restaurants in the southeast and northeast as well.”（2）文中是否給出了地區(qū)間的差異比較？同一策略能夠簡(jiǎn)單地在不同地區(qū)取得相同的效果嗎？為什么不能？我們應(yīng)當(dāng)考慮哪些因素？例如： southeast and northeast的顧客普遍能夠區(qū)分黃油與人造黃油，且不愿接受人造黃油，那就可能會(huì)導(dǎo)致顧客減少?！?/p>

五問(wèn)：

其他可參考Day 15的思考路徑