劉文勇GRE寫作Argument題庫 Day 59

Day 59 A nationwide survey reveals that the two most-desired home features are a large family room and a large, well-appointed kitchen

The following appeared in a memo from the president of Bower Builders, a company that constructs new homes.

“A nationwide survey reveals that the two most-desired home features are a large family room and a large, well-appointed kitchen. A number of homes in our area built by our competitor Domus Construction have such features and have sold much faster and at significantly higher prices than the national average. To boost sales and profits, we should increase the size of the family rooms and kitchens in all the homes we build and should make state-of-the-art kitchens a standard feature. Moreover, our larger family rooms and kitchens can come at the expense of the dining room, since many of our recent buyers say they do not need a separate dining room for family meals.”

Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.

五問：

（1）“A nationwide survey reveals that the two most-desired home features are a large family room and a large, well-appointed kitchen. A number of homes in our area built by our competitor Domus Construction have such features and have sold much faster and at significantly higher prices than the national average”和“many of our recent buyers say they do not need a separate dining room for family meals”是事實，“To boost sales and profits, we should increase the size of the family rooms and kitchens in all the homes we build and should make state-of-the-art kitchens a standard feature”是結(jié)論，值得反駁嗎？本題首先引入了一項調(diào)查研究，因此請同學(xué)們再回顧一下：一項調(diào)查研究需要考慮哪些要素才能保證其對原命題的有效性？比如，本研究是一個全國性的調(diào)查，我們能否簡單地認(rèn)為全國的情況與當(dāng)?shù)氐那闆r是一致的？集體與個體的特點是否可能并不一致，甚至大相徑庭？

（2）另外，本題屬于類比題，同學(xué)們應(yīng)該回顧：一個好的類比在具備什么條件時方可成立？ Domus公司和該公司的情況一樣嗎？他們所售房屋的地理位置、針對的消費者需求和該公司是一模一樣的嗎？適合一家公司的特點，就一定能夠適合另一家公司嗎？ Domus公司的房屋銷售速度和價格高于全國平均水平，一定是因為具備了這兩個特征嗎？是否還有其他因素？例如：交通便利、環(huán)境清幽等。

（3）增加銷售量與增加利潤這兩個目標(biāo)是否完全一致？銷售量由哪些因素決定？（如消費者需求、市場競爭、企業(yè)經(jīng)營等。）利潤又由哪些因素決定？（如營業(yè)收入、營業(yè)成本、營業(yè)稅金及附加、管理成本、財務(wù)費用、投資收益等。）這當(dāng)中是否可能會有一些相互矛盾的方面？你能具體地說說嗎？例如：通過增加銷售人員使銷售量增長了，但營業(yè)成本也相應(yīng)提高了，利潤不一定會增加。

（4）實施這個策略一定是有效的嗎？我們的銷售情況不好是否可能由于本公司的服務(wù)態(tài)度差、口碑不好？即便這個策略是有效的，我們能否認(rèn)為：本公司的所有房屋都應(yīng)該采取該種策略？我們的客戶之間是毫無差異的嗎？他們的需求都是趨于一致的嗎？

（5）最近部分買家說他們不需要單獨的餐廳，就意味著今后我們所有的買家都不需要嗎？