金融英語(yǔ)泛讀:成功創(chuàng)業(yè)者的八個(gè)素質(zhì)

How to Start a Successful Business成功創(chuàng)業(yè)者的八個(gè)素質(zhì)

What does it take to start a successful business?While there's no such thing as the perfect entrepreneur-even Bill Gates has made mistakes-a number of personal qualities can help you to build a successful business. If you pass muster on most of these traits, you're off and running.

You can delegate. No matter how smart and energetic you are, it's a mistake to try to attend to every detail yourself.Unless you're a solo act, you're going to have to trust employees to do their jobs so that you can run the business.

You are a teacher. In order to delegate successfully, you will need people with appropriate skills-and they may have to learn some of those skills from you.

You are self-motivated. As a small business owner, you won't have a boss to tell you when to get to work.If that's a problem, keep your day job.

You can work with numbers. You will spend a fair amount of time keeping track of money-expenses, revenues, taxes and the like.A math phobia won't help.

You don't mind making mistakes. You will make them；the trick is to learn from them and move on.Not everyone finds that easy to do.

You like to work. Contrary to myth, you don't need to be a workaholic to start a successful business.Many entrepreneurs find that it makes more sense to establish a reasonable working pace-one that lets them strike a balance between work and their personal lives.That said, don't start a business unless you enjoy work.There's going to be plenty of it.

You don't mind selling. You'll have to sell products to customers, of course.You may also need to sell lenders or other financial backers on the prospects of your company.And you'll need to convince potential employees to accept jobs with your firm rather than going to work for the competition.

You don't quit easily. You'll encounter obstacles that might stymie some individuals.You'll have more success if you are the type of person who relishes such challenges.A dash of optimism helps；it will help you handle the uncertainty that is part of every venture.

如何成功地創(chuàng)業(yè)？不存在十全十美的企業(yè)家——即便是比爾·蓋茨也會(huì)犯錯(cuò)，不過具備一些素質(zhì)能幫助你成功。如果你在以下大部分事項(xiàng)中做得足夠好，那么你就擁有了一個(gè)好的開頭。

會(huì)委派工作。不論你多聰明，精力有多旺盛，事必躬親絕對(duì)是錯(cuò)誤的做法。除非你唱獨(dú)角戲，不然你就得信任員工，派他們?nèi)ネ瓿晒ぷ?，這樣你才有空來經(jīng)營(yíng)企業(yè)。

老師型。要成功委派工作，你需要有具有合適技能的人，而他們也許要從你那里學(xué)一些技能。

自我激勵(lì)型。身為小企業(yè)家，沒有老板會(huì)告訴你什么時(shí)候來上班。如果你的工作動(dòng)力是個(gè)問題的話，那還是繼續(xù)打工吧。

能和數(shù)字打交道。你有相當(dāng)一部分時(shí)間需要用來跟蹤資金——開銷、收入、稅款等。懼怕數(shù)學(xué)可不行。

不怕犯錯(cuò)。你一定會(huì)犯錯(cuò)誤，但關(guān)鍵在于你能夠吸取教訓(xùn)然后繼續(xù)努力。這不是人人都能輕易做到的。

喜歡工作。和那些創(chuàng)業(yè)神話相反，并非一定要是工作狂才能成功。許多企業(yè)家都認(rèn)為建立合理的工作節(jié)奏更重要，在工作和個(gè)人生活之間建立平衡。除非對(duì)工作熱愛，否則不要?jiǎng)?chuàng)業(yè)，因?yàn)榻窈髸?huì)有很多的工作。

不介意從事銷售工作。你肯定得將產(chǎn)品賣給客戶。同樣，你也許需要把你公司的前景“推銷”給借款者或其他金融資助方。你還需要說服潛在雇員為你工作，而不是給對(duì)手打工。

不輕易放棄。你將會(huì)遇到可能讓你止步不前的障礙。如果你是一個(gè)喜歡這種挑戰(zhàn)的人，那么你會(huì)取得更大的成功。擁有樂觀精神會(huì)有所裨益，它將幫助你從容應(yīng)對(duì)存在于每個(gè)經(jīng)營(yíng)項(xiàng)目中的不確定性。

實(shí)戰(zhàn)提升

核心單詞

delegate['deligeit]v.授（權(quán)）；把……委托給

workaholic[,w?:k?'h?lik]n.工作第一的人；專心工作的人

stymie['staimi]v.使陷入困境；妨礙

財(cái)經(jīng)知識(shí)一點(diǎn)通

市場(chǎng)營(yíng)銷（marketing）

是指?jìng)€(gè)人或集體通過交易其創(chuàng)造的產(chǎn)品或價(jià)值，以獲得所需之物，實(shí)現(xiàn)雙贏或多贏的過程。它包含兩種含義：一種是動(dòng)詞理解，指企業(yè)的具體活動(dòng)或行為，這時(shí)稱之為市場(chǎng)營(yíng)銷或市場(chǎng)經(jīng)營(yíng)；另一種是名詞理解，指研究企業(yè)的市場(chǎng)營(yíng)銷活動(dòng)或行為的學(xué)科，稱之為市場(chǎng)營(yíng)銷學(xué)、營(yíng)銷學(xué)或市場(chǎng)學(xué)等。

融資（financing）

也叫金融，就是貨幣資金的融通，當(dāng)事人通過各種方式到金融市場(chǎng)上籌措或貸放資金的行為。從現(xiàn)代經(jīng)濟(jì)發(fā)展的狀況看，作為企業(yè)需要比以往任何時(shí)候都更加深刻、全面地了解金融知識(shí)、了解金融機(jī)構(gòu)、了解金融市場(chǎng)，因?yàn)槠髽I(yè)的發(fā)展離不開金融的支持，企業(yè)必須與之打交道。

翻譯練習(xí)

Unless you're a solo act, you're going to have to trust employees to do their jobs so that you can run the business.

Contrary to myth, you don't need to be a workaholic to start a successful business.

You'll have more success if you are the type of person who relishes such challenges.