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梅西百貨關閉了125家門店,裁減了2000個工作崗位

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2020年02月06日

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Macy's Closing 125 Stores, Cutting 2000 Jobs As Mall Stores Struggle

梅西百貨關閉了125家門店,裁減了2000個工作崗位

Macy's is planning to close about 125 underperforming stores over the next three years, about a fifth of the company's retail locations.

梅西百貨計劃在未來三年內關閉約125家表現(xiàn)不佳的門店,約占公司零售店的五分之一。

The department store did not specify which locations it would close, other than saying the stores are in "lower-tier" malls and include 30 stores in 19 states that are already in the process of closing.

這家百貨公司沒有具體說明將關閉哪些門店,只是說這些門店位于“二線”商場,包括19個州的30家門店,這些門店正準備關閉。

梅西百貨關閉了125家門店,裁減了2.000個工作崗位

Macy's said in a statement that it is also cutting 2.000 jobs — about 9% of its corporate workforce — and shuttering offices in Cincinnati and San Francisco to consolidate operations at its New York headquarters.

梅西百貨在一份聲明中說,公司還將裁員2.000人,約占公司員工總數(shù)的9%,并關閉辛辛那提和舊金山的辦公室,以整合紐約總部的業(yè)務。

The company will also close its Tempe, Ariz., customer contact center and consolidate operations in Mason, Ohio, and Clearwater, Fla. But it plans to add tech and website workers to a future facility in Atlanta.

該公司還將關閉其在亞利桑那州坦佩的客戶聯(lián)系中心,并整合在俄亥俄州梅森和佛羅里達州克利爾沃特的業(yè)務。但該公司計劃在亞特蘭大未來的一家工廠增加技術和網(wǎng)站工作人員。

All this is part of a big transformation Macy's hopes will help boost the company amid an exodus of shoppers from malls and traditional department stores, NPR's Alina Selyukh reports. And the rise of online sales over the past decade have hurt many of the nation's largest and oldest department stores.

NPR新聞的阿麗娜·塞利克報道,所有這些都是梅西百貨大轉型的一部分,梅西百貨希望在大批顧客從商場和傳統(tǒng)百貨商店撤離的情況下幫助公司發(fā)展。在過去的十年里,網(wǎng)上銷售的增長已經(jīng)傷害了這個國家最大和最古老的百貨商店。

Macy's plans to upgrade 100 stores in 2020 and open new, smaller boutique-style stores outside of malls, called Market by Macy's. Those stores will feature Macy's merchandise, local goods, and food and drink options. The first version is expected to open in Dallas this week.

梅西百貨計劃在2020年升級100家門店,并在商場外開設新的、規(guī)模較小的精品店,梅西百貨稱之為商城。這些門店將以梅西百貨的商品、當?shù)厣唐芬约笆称泛惋嬃蠟樘厣?。第一個版本預計將于本周在達拉斯開業(yè)。

It's also adding about 60 more lower-priced stores.

該公司還將再增加約60家低價商店。

梅西百貨關閉了125家門店,裁減了2.000個工作崗位

Macy's estimates the changes will save $1.5 billion by the end of 2022.

梅西百貨估計,到2022年底,這些變化將節(jié)省15億美元。

"We have a clear vision of our brands, Macy's, Bloomingdale's and Bluemercury, fit into retail today," Macy's Chairman and CEO Jeff Gennette said in Tuesday's statement. "We will focus our resources on the healthy parts of our business, directly address the unhealthy parts of the business."

梅西百貨董事長兼首席執(zhí)行官杰夫·根內特在周二的聲明中表示:“我們對我們的品牌梅西百貨、布魯明戴爾和藍星今天在零售業(yè)中的地位有著清晰的認識。”“我們將把我們的資源集中在我們業(yè)務的健康部分,直接解決業(yè)務的不健康部分。”

Gennette said Macy's will also expand its loyalty program to reach new customers and step up personalized online product recommendations.

根內特說,梅西百貨還將擴大其忠誠度計劃,以接觸新客戶,并加強個性化的在線產(chǎn)品推薦。

Macy's says 2020 will be a transition year and that it expects net sales to decline because of the store closures.

梅西百貨表示,2020年將是一個過渡年,預計由于門店關閉,凈銷售額將下降。


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