光棍節(jié)(Singles'Day)-11月11日是在20世紀90年代開始流行的。單身青年互相請客吃飯或送禮物給心上人，以告別單身。贈送禮物的傳統(tǒng)使光棍節(jié)成為購物節(jié)，因為所有銷售商，從賣珠寶的到賣電視的，甚至到賣汽車的，都看到了這個營銷機會，并推出了光棍節(jié)促銷活動。這是美國“網(wǎng)絡(luò)星期一(CyberMonday)”—感恩節(jié)周末后的第一天—的翻版，這天圣誕采購開始，是商人售賣最忙碌的一天。
【參考譯文】
Singles，Day —Nov.11 began to gain its popularity in the 1990s. Unattached young people would treat each other to dinner or give gifts to the person he/she loves to end their single status. That gift-giving helped to turn Singles'Day into a shopping festival as sellers of everything from jewelry to TVs，even to cars saw a marketing opportunity and launched Singles'Day sales. It is similar to Monday in the United States—the day after Thanksgiving weekend，when online Christmas shopping begins and merchants have their busiest sales day.
