曬完書架和冰箱 千禧一代的妹子們又在曬洗漱架化妝品了
First it was bookshelves, and then fridges - and now, beauty addicts have been showing off their cosmetics with their bathroom #shelfies.
先是曬書架，之后曬冰箱，如今，美妝愛好者們又掀起了曬衛(wèi)生間洗漱架化妝品的風潮。
Beauty fans have been sharing photographs of their perfectly arranged - and often color co-ordinated - shelves full of envy-inducing products.
美妝愛好者們在網(wǎng)上分享洗漱架的照片，這些洗漱架塞滿了各種讓人艷羨的化妝品，擺放得毫無瑕疵，外包裝顏色也搭配協(xié)調(diào)。
These include products by cult brands such as The Ordinary, Diptque and Glossier, leading to a scramble for the latest must-have items.
這些化妝品中有The Ordinary、Diptque(迪普泰克)和Glossier等流行品牌，引發(fā)了人們對時下必備化妝品的追捧。
Experts say millennials are shaking up the beauty industry with their bathroom 'shelfies', explaining how it's now 'almost essential' that beauty brands are Insta-friendly.
專家表示，千禧一代中流行的衛(wèi)生間洗漱架曬照震撼了整個美妝界。他們還解釋說，美妝品牌需要享譽Ins，這在當下“非常關鍵”。
Celebrity skincare guru Charlotte Connoley told FEMAIL: 'Instagram has changed so much about the beauty industry over the past few years, and the trend for sharing a "bathroom shelfie" has only helped to shape the future of the industry further.
明星護膚大師夏洛特-康諾利告訴每日郵報女性版說：“過去這些年，Ins讓美妝界改變了很多，衛(wèi)生間洗漱架曬照風潮只是有助于進一步打造美妝界的未來。”
'To succeed in today's market, it's almost essential that beauty brands are popular on Instagram - and to do that, they simply have to look amazing, as well as bringing something new and exciting to the table in terms of formula or ingredients
“要想在如今的市場中勝出，就要讓品牌在Ins上流行，這非常重要。想要做到這一點，產(chǎn)品只需要看起來誘人，同時再加點兒新鮮或是讓人興奮的亮點，比如修改配方或成分。”
'It's a tall order for any brand but so many companies are rising to the challenge, making the industry such an exciting place to be!'
“這對任何一款產(chǎn)品都是苛求，但有很多公司都在積極應對這一挑戰(zhàn)，使得美妝界處于風口浪尖!”
Charlotte added the bathroom shelfie trend has made it easier for smaller brands to gain a large following.
夏洛特補充說，曬衛(wèi)生間洗漱架的風潮讓小眾品牌更容易獲得更多人的青睞。
'This trend for Instagram-worthy packaging has also made it easier for smaller, independent brands to experience huge success very early on - as long as their products look good on Instagram, of course,' she explained.
她解釋說：“打造Ins上鏡產(chǎn)品外包裝的風潮使得獨立的小眾品牌可以在早期就獲得巨大的成功，當然前提是其產(chǎn)品在Ins上看起來很棒。”
'The combination of a beautiful aesthetic, an intriguing or thoughtful product USP and the kudos of being heralded by an Insta-influencer has the power to transform a brand into a cult favorite or a must-have overnight, in a way that we've never really seen before.
“審美趣味、吸引人且貼心的產(chǎn)品獨特銷售主張、Ins大號們的追捧，這三者結合起來能讓一個品牌一夜爆紅，成為美妝爆款或必備品。這是此前沒有過的。”
'Of course it's not just about aesthetics, products still have to produce fantastic results in order to be selected by influencers who have the whole industry at their feet.
“當然這不僅僅和審美有關。產(chǎn)品還是需要出色的美妝效果，才會被社交媒體上的紅人們選用，而這些人往往能左右整個美妝行業(yè)。”
'It's just encouraging brands to get better and better all the time, to try and become that next "must-have" item.'
“這會激勵美妝品牌時刻努力把產(chǎn)品做得更好，努力成為下一款美妝必備品。”
