H&M推出中性服裝,皮夾克太帥了

Hennes & Mauritz has teamed with Eytys for a gender neutral collection due early next year, targeting younger consumers with a fashion-forward offer.

HM與鞋履品牌Eytys達成合作，將于明年初發(fā)布中性風服飾，意在瞄準年輕市場。

The fast-fashion retailer will sell the Swedish label's chunky-soled shoes and clothing for adults as well as items for children, starting Jan. 24 in some stores around the world and online.

HM將售賣Eytys該瑞典品牌的厚底鞋和服飾，從1月24日起在全球線上線下商店同步發(fā)售成人和兒童衣服。

The collaboration comes as the Swedish retailer undergoes a vast restructuring in a bid to beef up online services and speed up supply chains to catch up with rivals. The group last month said it would close Cheap Monday, a label geared to younger clients.

此次合作源于Eytys，Eytys致力內(nèi)部重組，加強線上服務，完善供給鏈以和對手抗衡。上月，Eytys宣布將關閉旗下的針對年輕用戶的品牌Cheap Monday。

“The collection is all about proportions — creating a distinct unisex silhouette by playing around with loose silhouettes and chunky architectural footwear,” said Max Schiller, Eytys creative director.

Cheap Monday創(chuàng)意總監(jiān)麥克斯說：“這個系列里比例很重要，我們打造的是獨特的中性風，線條粗狂，鞋子厚底。”

Colors will include dark green, bright yellow, khaki, dark blue, black and white, while materials will include snakeskin prints, fake patent leather and stiff cotton. Shoes will be offered inboxes decorated with artwork by painter Zoe Barcza.

可能會出深綠色、亮黃色、卡其色、深藍色、黑白等色系，材質(zhì)有蛇皮革、印花、人造皮、硬條棉等。鞋盒的設計由畫家索伊·巴薩執(zhí)筆。

According to H&M's statement, the retailer initially approached the label for a shoe collection but then decided on a full range of clothing and accessories, too, in order to show the “whole brand aesthetic and ethos,” according to Ross Lydon, whose title is acting head of men’s wear design and H&M.

在HM的聲明中，原本H&M只打算和Eytys合作鞋子，后來才決定服飾和配飾都開展合作，男裝設計總監(jiān)羅斯說：“都是為了展示Eytys的審美和氣質(zhì)”。

“With this collaboration, we hope to introduce the H&M customer to our design philosophy of robust and fuss-free design where function triumphs embellishment” and styles that span genders, Schiller said.

麥克斯說：“此次合作我們希望能為HM的顧客介紹Eytys的設計理念——堅定而簡潔，實用性遠大于裝飾感。”風格不限于單一性別。