各大品牌英文介紹-Manchester United
Manchester United Football Club is the biggest brand in world football and the world’s richest club. The English Premier League club was founded as Newton Heath in 1878 and changed its name to Manchester United in 1902. It is one of the most successful clubs in English football and perhaps the most widely-supported in the world, with as many as 350 million fans. In 2010, Forbes magazine ranked Manchester United second to the New York Yankees in its list of the world’s most valuable sports team brands. The club has always managed to secure lucrative sponsorship deals and regularly receives the highest share of TV rights. United manage its worldwide exposure well through its own TV channel, MUTV. It also has a financial services arm and a foundation to help poorer children succeed.
