BEC聽力·中級(jí)聽力：企業(yè)成功案例采訪
BEC聽力考試作為評(píng)估商務(wù)英語能力的國(guó)際權(quán)威標(biāo)準(zhǔn)，旨在模擬真實(shí)商務(wù)場(chǎng)景，如商務(wù)會(huì)議、客戶交流、電話談判等，全面考察您對(duì)商務(wù)信息的捕捉、理解和分析能力。本欄目將為您帶來BEC中級(jí)聽力難度的材料，供各個(gè)水平的英語學(xué)子學(xué)習(xí)。
聽力原文及翻譯
A: Bookstore has certainly been very successful, why do you think that is?
A：Bookstore確實(shí)非常成功，你認(rèn)為原因何在？
B: Well, it's not been easy. For the first five years, it was a struggle raising funds and developing the right software. The ideas weren't the difficult bit, if you and I sat down here for an hour, we'd come up with 100 good idea, the hard bit is making those ideas work. There are several key elements, which for me were research, recruiting the right stuff and prioritizing.
B：嗯，這并不容易。在最初的五年里，籌集資金和開發(fā)合適的軟件是一場(chǎng)斗爭(zhēng)。創(chuàng)意并不難，如果你和我坐在這里一個(gè)小時(shí)，我們會(huì)想出 100 個(gè)好主意，難的是讓這些想法發(fā)揮作用。有幾個(gè)關(guān)鍵因素，對(duì)我來說是研究、招募合適的人才和確定優(yōu)先次序。
A: And you're satisfied with your customer growth.
A：你對(duì)客戶增長(zhǎng)感到滿意。
B: Well, it was a bit slow at first. But then it picked up, and from May 97, we started to see our greatest growth. We went from $120 million annual sales revenue to $230 million by the end of that year, and from 340,000 customers to 15 million. 58% of them were repeat customers, by 98, sales had reached almost $310 million.
B：嗯，一開始有點(diǎn)慢。但后來又加快了速度，從 97 年 5 月開始，我們開始看到最大的增長(zhǎng)。到那年年底，我們的年銷售收入從 1.2 億美元增加到 2.3 億美元，客戶從 34 萬增加到 1500 萬。其中 58% 是回頭客，到 98 年，銷售額已達(dá)到近 3.1 億美元。
A: And is Bookstore's success reflected in its profits.
A：Bookstore 的成功是否反映在利潤(rùn)上？
B: Well, at the moment, we're focusing on introducing ourselves to customers, and we spend a lot on advertising, anything else would be a poor management decision. But, of course it's reflected in our final figures, it's not unusual for a four year old company like ours to be in an investment cycle, what is more unusual is for a young company like bookstore to be sold on the stock market, which happened in July 97.
B：嗯，目前，我們專注于向客戶介紹自己，我們?cè)趶V告上投入了大量資金，否則，任何其它決策都是糟糕的管理決策。但是，這當(dāng)然反映在我們的最終數(shù)字上，像我們這樣一家成立四年的公司處于投資周期并不罕見，更不尋常的是像書店這樣的年輕公司在股票市場(chǎng)上出售，這發(fā)生在 97 年 7 月。
BEC聽力不僅是對(duì)商務(wù)英語技能的測(cè)試，更是未來職業(yè)生涯中不可或缺的一項(xiàng)能力。我們每日都會(huì)為您帶來BEC聽力材料的分享，您也可以訪問網(wǎng)站主頁(yè)，獲取最新的英語學(xué)習(xí)資料，全方位提升英語水平。
