新托?？谡Z(yǔ)Task4題目:廣告策略

　　Reading

　　Ambient advertising

　　定義：Ambient advertising refers to an advertising strategy which using creative and unexpected ways to advertise the products.

　　Listening

　　例子：A snack bar make a deal with the train company and post the advertisement on the train, so compared with ads on books and magazines, people are more likely to see these ads and they may come to the snack bar to have something to eat. Snack shop in the train station also prints ads on the train tickets, in this way more customers will come to the shop.

　　新托福口語(yǔ)Task4題目版本二:

　　【名詞解釋】

　　廣告策略

　　【教授舉例】

　　讓廣告不經(jīng)意出現(xiàn)，比如一個(gè)snack在train ticket上做廣告，這樣上班族下地鐵就會(huì)到周?chē)膍arket去購(gòu)買(mǎi)

　　難度分析及注意事項(xiàng)

　　此題是有關(guān)生物自我保護(hù)的一篇lecture，聽(tīng)力中的例子并不難，此題屬于之前90分班課上講解的類(lèi)型之一，是課上必將的經(jīng)典題目之一。注意：此題重復(fù)中國(guó)大陸托福考試2016.9.24 Task4原題

　　難度：適中