新東方商務(wù)口語(yǔ)[48]:媒體優(yōu)劣

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Bill: Because our advertising campaign budget is limited, we will buy air and television time on major stations for a one month period.

因?yàn)槲覀兊膹V告預(yù)算有限，我們將購(gòu)買(mǎi)主要電臺(tái)和電視臺(tái)的時(shí)段，為期一個(gè)月。

Lauren: It seems that one month will not be long enough to execute the current campaign.

要完成當(dāng)前的計(jì)劃，一個(gè)月的時(shí)間可能不夠。

Bill: Because our product is digital, we feel we can continue the campaign via the internet. It is a much cheaper media.

因?yàn)槭菙?shù)碼產(chǎn)品，所以我們可以通過(guò)互聯(lián)網(wǎng)來(lái)繼續(xù)完成計(jì)劃。用互聯(lián)網(wǎng)這種媒體要便宜得多。

Lauren: Have you considered trade publications?

你考慮過(guò)行業(yè)雜志嗎?

Bill: We have determined this is too costly for our budget.

那樣的話(huà)開(kāi)銷(xiāo)太大，超出了預(yù)算。

Lauren: I feel this may be the best way to reach our target. Perhaps we could reevaluate the initial campaign and revise the allocations of our budget.

我覺(jué)得這也許是達(dá)到目標(biāo)的最佳方式。我們也許可以重新評(píng)估最初的廣告計(jì)劃，調(diào)整預(yù)算的分配。