2014年度十大英語新詞之六：朋友圈營銷

代購護(hù)膚品、奶粉、奢侈品……打開微信朋友圈，仿佛登陸了手機(jī)淘寶網(wǎng)。時下，一種新的熟人營銷模式在朋友圈悄然興起。這種利用朋友圈的“殺熟”做法就是friendvertising(朋友圈營銷)。

Friendvertising is the use of social media website ‘friends’ to disseminate video adverts for products. Some videos have an apparently good message that people want to share and others are heart-warming or funny, but all are covert brand endorsements.

“朋友圈營銷”是借助社交網(wǎng)站上的“好友”來散播產(chǎn)品的視頻廣告。有些視頻中包含一些人們想分享的正面信息，還有的視頻或溫情或搞笑，但所有這些視頻都是暗中為某個品牌代言。

Example:

Is your friend an unpaid branding enthusiast? ‘Friendvertising’ is the latest trick by marketers who want you to sell their brand.

你的朋友是不收報酬的品牌推廣熱心人嗎?“朋友圈推廣”是營銷者推廣品牌的最新伎倆。