無拍照不假期！千禧一代熱衷“朋友圈旅游”

所屬教程:新詞熱詞

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2018年05月26日

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掃描二維碼方便學(xué)習(xí)和分享

完美假期什么樣?人們的答案各不相同。不過，英國多家旅行社發(fā)現(xiàn)，對大約在1980年至1995年間出生的千禧一代而言，如果沒有幾張拿得出手的照片在社交媒體上曬一曬，看過再美的風(fēng)景也無濟(jì)于事。

圖片來自每日郵報網(wǎng)站截圖

While holidays for young people used to be about sun, sex and alcohol, millennials are now choosing to travel depending on how Instagram-friendly a place is.

過去年輕人度假時愛曬日光浴，享受與伴侶的親密時光，再喝上幾杯，而如今千禧一代選擇旅行地點時，要看這里在Ins上是否“上相”。

The rise of the so-called 'ego traveller' has seen travel companies come up with packages sold around getting the perfect snaps.

為迎合這些“自我旅行者”，旅行社推出了以拍攝完美旅行照片為賣點的旅行套餐。

US-based company Contiki, which offers holiday packages for 18 to 35 year-olds, has launched a new Snap Canada tour - promising travellers 'endless Insta opportunities'.

美國旅行社康智奇的目標(biāo)客戶是18歲到35歲的游客。這家旅行社最新推出“拍攝加拿大”之旅，保證旅行者能拍到“無數(shù)張可以曬在Ins上的照片”。

Meanwhile, other travel companies, including El Camino Travel, Shoot My Travel and Flytographer, offer professional photographers to help you document your holiday.

無獨有偶，其他多家旅行社也為旅行團(tuán)配備了職業(yè)攝影師，幫大家用照片留下假期記憶，比如艾爾-卡米諾旅行社、拍攝行程旅行社和自由翱翔旅行社。

Many of the companies have their own glossy Instagram feeds to promote their holiday packages, sharing stunning shots of their travellers in a range of exotic destinations.

多家旅行社在Ins上發(fā)布光鮮的消息來推廣旅行套餐，和粉絲分享游客們在眾多國外旅行地拍攝的精美照片。

無拍照不假期！千禧一代熱衷“朋友圈旅游”

圖片來自每日郵報網(wǎng)站截圖

UK-based tour operator Thomas Cook found that more than half of 18 to 25 year-olds say social media plays a factor when picking a hotel - a trend they call 'ego travel', and are abandoning the party packages previously favoured by young people.

英國托馬斯-庫克旅行社發(fā)現(xiàn)，18歲到25歲的年輕人中超過一半認(rèn)為挑選酒店時社交媒體是一個重要的考慮因素，他們稱之為“自我旅行”。之前年輕人中流行的派對旅行已經(jīng)被拋棄。

Explaining the changing holiday trends among young people, travel expert Cathy Thompson, from Hostel World, told The Times: '[Millenials] want to have done things a little bit for the bragging rights and to share it on social media.'

國際青年旅社的旅行專家凱西-湯普森接受《泰晤士報》采訪時解釋了年輕人度假風(fēng)潮的變化。她說：“千禧一代想要做點兒什么來炫耀自己，還要分享到社交媒體上。”

Meanwhile, Anna Vine - who is Contiki's head of marketing, UK and Europe - told the newspaper: 'Millennials are incredibly passionate about travel and have a desire for a social experience defined by spending time with other travellers or locals in an authentic and serendipitous way.'

康智奇旅行社英國及歐洲部市場總監(jiān)安娜-維內(nèi)接受該報采訪時說：“千禧一代非常熱衷于旅游，希望在旅行中獲得與其他游客或當(dāng)?shù)厝斯蚕頃r光的真實體驗，再來點兒意外收獲。”

Contiki organises holidays in far-flung locations around the world, including Thailand, India, Peru and New Zealand.

康智奇旅行社的旅行目的地遍布全球，包括泰國、印度、秘魯和新西蘭。

However, it's not just exotic destinations that are making the most of Instagram travellers.

但能夠吸引大量Ins旅行者的并非只有異國他鄉(xiāng)。

無拍照不假期！千禧一代熱衷“朋友圈旅游”

圖片來自每日郵報網(wǎng)站截圖

Visit Scotland announced last autumn that it was launching a #ScotSpirit Instagram Travel Agency to allow tourists to base their visits to Scotland purely around other people's Instagram pictures.

蘇格蘭旅游局去年秋季宣布成立#蘇格蘭精神Ins旅行社，游客可以完全依照其他人的Ins圖片來游覽。

Charlie Smith, Director of Marketing from VisitScotland commented: 'We’re proud of the fact that VisitScotland has the biggest tourism Instagram account in Europe, with over 370,000 followers.

蘇格蘭旅游局市場總監(jiān)查理-史密斯評論說：“蘇格蘭旅游局的Ins粉絲在歐洲最多，超過37萬，我們非常自豪。”

'People love our feed not only for the stunning photographs – often taken by our visitors - but also because they discover the immense and unexpected variety of things they can see and do in Scotland.'

“人們愛看我們發(fā)布的消息，不僅僅是因為絕美的圖片(通常是游客拍攝的)，還是因為他們發(fā)現(xiàn)在蘇格蘭，還可以見到這么多美景，做這么多意想不到的事情。”

無拍照不假期！千禧一代熱衷“朋友圈旅游”