聽力每日練習(xí) listen 773 Market plan

1--Okay everyone, let’s begin. I called you here today to evaluate our marketing strategy during this recession. I wanted to re-emphasize our corporate mission of Aiming to give our customers the best coffee and service in a clean and welcoming atmosphere.
 
2--Several other shops have reduced the prices for their coffees and are drawing in more customers.Why aren’t we doing the same thing?
 
1--I know that recent sales have been slow, but we are not going to reduce our prices to the level of our competitors. We offer a superior product and our focus is on long-term growth rather than short-term sales. If we lower our prices, we run the risk of devaluing our product.
 
2--Customers don’t care about the coffee anymore. They only care about the price.
 
1--I disagree. Highly discerning customers know that our coffee is far better than the coffee you buy at the other places. Our coffee bean are artisan roasted and we use state-of-the-art equipment to brew our coffees. When you compare the coffees side-by-side,our coffee wins the taste test every time. We have never sought to appeal to the mass market with cheap coffee drinks, and we will not do so now.
 
3--That’s true. We’ve certainly achieved top of mind awareness when it comes to the best best tasting brews and it’s important to distinguish ourselves from our competitors. I think the main question is how we can show our appreciation to our customers.
 
1--That’s the main question I would like to discuss today.
 
2--Money is tight for everyone these days so even our most loyal customers may be reconsidering the money they pay for their morning coffee. Since the superiority of our coffee beans is one of our core competencies， why don’t we sell the beans for people to brew coffee at home.？
 
3--That could definitely be a way we could expand our company, but would we be undermining the essence of the company that way?
 
1--Let’s brainstorm some more ideas, and do some research. The customer always comes first, and what the customer wants, the customer gets. Maybe it’s time we started selling coffee beans.
 
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注解：
 
1.evaluate評估
2.re-emphasize重新強(qiáng)調(diào)
3.superior優(yōu)秀的
 
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譯文：
 
1--大家靜一下，我們開始吧。我今天叫你們來是為了在經(jīng)濟(jì)衰退的背景下評估我們的市場策略。我想重新強(qiáng)調(diào)下我們公司的使命“在整潔和歡迎的氛圍中為客戶提供最好的咖啡和服務(wù)”。
2--其他一些商店已經(jīng)降低了咖啡的價(jià)格，想要吸引更多的顧客，我們?yōu)槭裁床蛔鐾瑯拥氖拢?br /> 1--我知道最近的銷售進(jìn)展緩慢，但是我們降價(jià)不能達(dá)到對手那樣的價(jià)格。我的產(chǎn)品很棒，我們關(guān)注在長期的增長而不是短期的銷售。如果我們降低價(jià)格，我們就得冒貶值的危險(xiǎn)。
2--顧客不再關(guān)注咖啡，他們只關(guān)注價(jià)格。
1--我不同意。有識別力的顧客知道我們的咖啡要比在其他商店的好。我們的咖啡豆烤制講究，使用最先進(jìn)的工藝來制作咖啡。當(dāng)你和其他咖啡放在一起比較式，每次我們生產(chǎn)的咖啡口感每次都勝過對方。我們從來沒想要吸引喝便宜咖啡的大眾市場，我們現(xiàn)在也不會這么做。
3--那倒是真的。在咖啡有最好的口感方面，我們達(dá)成了公式，這也是和競爭對手的主要區(qū)別。我想最主要的問題是如何向顧客展示我們的價(jià)值。
1--那也是我今天向討論的問題。
2--現(xiàn)在每個(gè)人手頭都很拮據(jù)，所以我們的忠實(shí)客戶可能會重新考慮買早晨咖啡的費(fèi)用。我們咖啡豆的核心優(yōu)勢，為什么我們不將咖啡賣給那些在家里喝咖啡的人呢？
3--那無疑是我們拓展生意的方法之一，但是那樣會不會逐漸消弱公司的本質(zhì)？
1--我們來多想些主意，多做些調(diào)查。顧客總是最重要的，顧客想要什么，他們買什么。也許是我們開始賣咖啡豆的時(shí)候了。