基礎(chǔ)商務(wù)英語 Unit17:Comparing products and prices
凱特.麥凱納：“大老板”銷售沒有我們預(yù)計(jì)的好。
We didn' t launch at the right time.
我們推出產(chǎn)品的時(shí)間不太合適。
I myself don' t think the market was ready for us.
我本人認(rèn)為市場(chǎng)還不成熟。
Dealer Dan came later and cheaper...Maybe we should move downmarket in a couple of key territories.
“商人丹”推出的時(shí)間遲，價(jià)格又便宜…… 或許我們?cè)撛趲讉€(gè)主要地區(qū)把市場(chǎng)放在低收入消費(fèi)者身上。
EDWARD GREEN: Excuse me, can I interrupt?
愛德華.格林：打擾一下，我能插一句嗎?
DON BRADLEY: Sure.
堂.布拉德利：當(dāng)然。
EDWARD GREEN: I' ve just had a call from Danny Mcneil at Eromart.
愛德華.格林：我剛剛接到丹尼.麥克內(nèi)爾的電話。
EDWARD GREEN: I' ve just had a call from Danny Mcneil at Eromart.
愛德華.格林：我剛剛接到丹尼.麥克內(nèi)爾的電話。
KATE MCKENNA: Oh really?
凱特.麥凱納：哦，真的嗎?
EDWARD GREEN: He wants a meeting to discuss discounts.
愛德華.格林：他想開個(gè)會(huì)討論一下優(yōu)惠的問題。
Although he' s talking about a substantial order, he wants better terms than I can authorise.
盡管他說的訂貨數(shù)量很大，但他要的條件已經(jīng)超出了給我的授權(quán)。
Would you prefer to deal with him yourself?
你要不要親自處理?
DON BRADLEY: How larger a discount does he want?
堂.布拉德利：他要多大的優(yōu)惠?
EDWARD GREEN: He didn' t say.
愛德華.格林：他不肯說。
But I think it' s higher than anything we' ve ever given before.
但我想比我們之前所有的優(yōu)惠都高。
He loved the product, though.
不過，他到是喜歡這件產(chǎn)品。
I think he' s ready to negotiate.
我認(rèn)為他是可以溝通的。
ON BRADLEY: I think it' s time that we worked on this together.
堂.布拉德利：我認(rèn)為到了我們齊心協(xié)力做這件事情的時(shí)候了。
Do you agree?
你同意嗎?
EDWARD GREEN: Yes!
愛德華.格林：同意!
KATE MCKENNA: Edward, are you coming down to the workshop?
凱特.麥凱納：愛德華，你要來研發(fā)室嗎?
Derek wants to show us his latest idea.
德里克想給我們看一下他最新的想法。
EDWARD GREEN: Okay. I' ll join you later.
愛德華.格林：好的。我過會(huì)來。
DON BRADLEY: No, I think Derek wants to talk to the whole team.
堂.布拉德利：不，我認(rèn)為德里克想告訴整個(gè)團(tuán)隊(duì)。
Come on!
來吧!
KATE MCKENNA: Well, it' s a terrific idea, but how much will it cost to develop?
凱特.麥凱納：嗯，是個(gè)好注意，但生產(chǎn)出來要多少成本?
DEREK JONES: Not as much as you think.
德里克.瓊斯：不會(huì)比你想的多。
KATE MCKENNA: It will be too expensive.
凱特.麥凱納：會(huì)太貴的。
DEREK JONES: No, not really.
德里克.瓊斯：不，不會(huì)。
I have prepared a long, detailed, careful analysis of the development costs.
我已經(jīng)準(zhǔn)備了一份詳盡嚴(yán)謹(jǐn)?shù)纳a(chǎn)成本分析。
See for yourself.
你們自己看吧。
KATE MCKENNA: It will never sell.
凱特.麥凱納：銷路不會(huì)好。
Who' s the market for this?
誰是目標(biāo)市場(chǎng)?
DEREK JONES: It is more upmarket than Big Boss but it will still appeal to kids as well as executives and office workers.
德里克.瓊斯：這比“大老板”還要接近高消費(fèi)市場(chǎng)，但也會(huì)吸引兒童以及經(jīng)理人和辦公室工作人員。
KATE MCKENNA: But that' s the problem Derek.
凱特.麥凱納：不過，德里克，這就是問題所在啊。
There' s no market focus.
沒有市場(chǎng)焦點(diǎn)。
Do you remember the Easirite two years ago?
你還記得兩年前的Easirite 嗎?
We had a beautiful well-designed but expensive product.
我們這款產(chǎn)品外表美觀、設(shè)計(jì)精美但價(jià)格太高。
It was great.
產(chǎn)品很不錯(cuò)。
Parents and children could both use it.
家長(zhǎng)和孩子們都用。
But could we sell it?
但我們有賣動(dòng)嗎?
No, it failed because we hadn' t defined our market.
沒有，我們沒有成功就是因?yàn)闆]有劃定市場(chǎng)。
DEREK JONES: But this is different.
德里克.瓊斯：但這款不同。
This is more fun than Easirite.
這個(gè)比Easirite還有趣。
DON BRADLEY: The costings look okay, but it has too many moving parts.
堂.布拉德利：生產(chǎn)費(fèi)還好，不過活動(dòng)的部件太多。
DEREK JONES: So does a car, but that seems to sell.
德里克.瓊斯：汽車也是這樣啊，還不是照賣不誤。
KATE MCKENNA: That' s not the point.
凱特.麥凱納：?jiǎn)栴}不在這里。
The more moving parts you have the more likely something will go wrong
活動(dòng)的部件越多，出錯(cuò)的可能性就越大。
DEREK JONES: I don' t agree.
德里克.瓊斯：我不同意。
DON BRADLEY: Let' s just hold on a second and think about this.
堂.布拉德利：我們先等等，仔細(xì)考慮一下。
Derek, you like the concept and think it will sell; Kate, you can' t see a market for it.
德里克，你喜歡這個(gè)概念，并且認(rèn)為會(huì)有市場(chǎng);凱特，你認(rèn)為不會(huì)有市場(chǎng)。
KATE MCKENNA: I can' t see where it fits in our product range.
凱特.麥凱納：我看不出這件產(chǎn)品該歸入那個(gè)系列。
DON BRADLEY: I' m inclined to agree with Kate.
堂.布拉德利：我傾向凱特的意見。
This is much more expensive than anything else we market.
這件產(chǎn)品比我們銷售的任何產(chǎn)品都貴。
KATE MCKENNA: Although it' s a wonderful idea, we just won' t be able to sell it.
凱特.麥凱納：雖然想法很棒，我們卻賣不動(dòng)。
You must see that yourself, Derek.
德里克，你本人也一定是這樣看的吧。
DEREK JONES: Well not really...
德里克.瓊斯：也不是……
DON BRADLEY: Edward, what do you think?
堂.布拉德利：愛德華， 你認(rèn)為怎么樣?
EDWARD GREEN: Can I just check something here Derek?
愛德華.格林：德里克，我能不能先確認(rèn)一下?
Are you saying that there is a plastic thin enough and flexible enough to make this realistic?
你是不是在說有這樣一種夠細(xì)又夠柔韌的塑料來使這一切成為現(xiàn)實(shí)?
DEREK JONES: Exactly.
德里克.瓊斯：一點(diǎn)不錯(cuò)。
EDWARD GREEN: That' s brilliant.
愛德華.格林：太好了。
On paper, I think it' s the most remarkable thing I' ve seen.
從理論上來說，我認(rèn)為那是我見過的最非凡的東西。
DON BRADLEY: Well, maybe Edward has something.
堂.布拉德利：或許愛德華有這方面的資料。
Maybe we ought to have a closer look.
或許我們?cè)摽吹牡酶?xì)些。
DANNY MCNEIL: I don' t know what' s happened to your boss.
丹尼.麥克內(nèi)爾：不知道你老板有什么事。
He knows I never start my meetings late.
他知道我從不晚開會(huì)的。
Do you want to wait here for Don or would you rather look around? 你
要在這兒等堂還是四處走走?
Do you want to wait here for Don or would you rather look around?
愛德華.格林：如果你沒什么問題，我想四處走走。
DANNY MCNEIL: Good choice.
丹尼.麥克內(nèi)爾：選的不錯(cuò)。
DANNY McNEIL: Of course, I have two or three meetings a day with sales people like you.
丹尼.麥克內(nèi)爾：當(dāng)然，我每天和跟你一樣的銷售人員開2、3次會(huì)。
EDWARD GREEN It' s very good of you to see me.
愛德華.格林： 你能來看我真是太好了。
DANNY MCNEIL: I always talk to my suppliers myself--it' s the best way of working.
丹尼.麥克內(nèi)爾：我一直跟我的供應(yīng)商講--這是最佳的工作方式。
And I always prefer to bring them down here--they get a better idea of our operation.
并且我總是把他們帶到這里--他們會(huì)有更好的運(yùn)營(yíng)想法。
They must understand how we work.
他們必須明白我們是怎樣工作的。
Our success is based upon a certain formula.
我們的成功是有一定的規(guī)則的。
Whereas most supermarkets target individual territories, our products are pan-European.
盡管大多數(shù)超市把目標(biāo)市場(chǎng)定在單個(gè)的區(qū)域，我們的產(chǎn)品是面向全歐洲的。
We always buy in the products with the best sales performance--products with a proven track record.
我們總是購(gòu)買銷售最佳的產(chǎn)品--那些被證明有記錄的產(chǎn)品。
We look for the biggest discounts, and we usually get them.
我們尋求最大的優(yōu)惠，通常我們也會(huì)得到最大的優(yōu)惠。
DANNY MCNEIL: Mcneil.
丹尼.麥克內(nèi)爾：麥克內(nèi)爾。
DON BRADLEY: Danny, it' s Don Bradley here.
堂.布拉德利：丹尼，我是堂.布拉德利 。
DANNY MCNEIL: Good Morning, Don.
丹尼.麥克內(nèi)爾：早上好， 堂。
I thought I was meeting you here.
我原以為會(huì)在這里跟你見面的。
DON BRADLEY: I' m sorry Danny.
堂.布拉德利：對(duì)不起，丹尼。
That was the plan, but I' m going to be late.
本來計(jì)劃是這樣的，但我會(huì)遲點(diǎn)。
This meeting is taking longer than expected.
這次會(huì)議比預(yù)期的要長(zhǎng)。
DANNY MCNEIL: Oh. When can you get here?
丹尼.麥克內(nèi)爾：哦。你什么時(shí)候可以到這里?
DON BRADLEY: I' ll be there as soon as I can.
堂.布拉德利：我會(huì)盡快趕到那里。
Is Edward with you?
愛德華跟你一起嗎?
DANNY MCNEIL: He is.
丹尼.麥克內(nèi)爾：他在。
DON BRADLEY: Could you start the meeting without me?
堂.布拉德利：你可以不要管我，開始開會(huì)嗎?
Edward knows the situation.
愛德華知道情況。 O
h, and can I have a quick word with him?
哦，我能跟他很快地說兩句嗎?
DANNY MCNEIL: I' ll pass the phone to him.
丹尼.麥克內(nèi)爾：我會(huì)把電話給他。
DANNY McNEIL: Okay. It' s for you--it抯 Don Bradley, he got a problem.
丹尼.麥克內(nèi)爾：好的。找你的--是堂.布拉德利，他出點(diǎn)問題。
EDWARD GREEN: Oh, thanks.
愛德華.格林：哦，謝謝。
DANNY MCNEIL: Would you like a word in private?
丹尼.麥克內(nèi)爾：你們要私下談嗎?
EDWARD GREEN: If you don' t mind.
愛德華.格林：如果你不介意。
DON BRADLEY: Sorry Edward.
堂.布拉德利：抱歉，愛德華。
I' m stuck in a meeting here.
我還在這邊開會(huì)。
You' ll have to deal with Mcneil by yourself.
你得自己對(duì)付麥克內(nèi)爾了。
EDWARD GREEN: Oh.
愛德華.格林：哦。
DON BRADLEY: Can you talk?
堂.布拉德利：你說話方便嗎?
EDWARD GREEN: Yes, he' s stepped away for a few minutes.
愛德華.格林：是的，他離開了幾分鐘。
Do you really want me to negotiate?
你真的想讓我談判?
Wouldn' t you rather postpone the meeting?
你不能推遲會(huì)議嗎?
DON BRADLEY: How do you feel about it?
堂.布拉德利：你認(rèn)為呢?
EDWARD GREEN: I' m happy to go ahead, I think.
愛德華.格林：我認(rèn)為，我會(huì)很高興可以繼續(xù)下去。
DON BRADLEY: You don' t sound sure.
堂.布拉德利：你語氣不是很肯定啊。
EDWARD GREEN: I' m not.
愛德華.格林：是不肯定。
DON BRADLEY: Look: we' ve talked about this negotiation.
堂.布拉德利：聽我說：我們談過這次談判。
You know the game plan. 你也知我們的計(jì)劃。
Do your best...I' ll be there as soon as I can. 盡力去做……我會(huì)盡快趕過去。
EDWARD GREEN: Okay Don. 愛德華.格林：好的，堂。
I' ll do what I can. See you later. 我會(huì)盡力的。稍后見。
DANNY MCNEIL: Okay? 丹尼.麥克內(nèi)爾：好了?
EDWARD GREEN: Yes, thanks. 愛德華.格林：是的，謝謝。
DANNY MCNEIL: So Don can' t make it. 丹尼.麥克內(nèi)爾：這么說堂趕不及了。 Oh well, right, what was I saying? 哦，好吧，我剛剛說到哪兒了?
Oh yes: discounts. 哦，對(duì)了：優(yōu)惠。
EDWARD GREEN: We' re certainly happy to talk about possible discounts. 愛德華.格林：能談一下可能的優(yōu)惠，我們是十分開心的。
DANNY MCNEIL: You see this? 丹尼.麥克內(nèi)爾：你看到了嗎?
EDWARD GREEN: Yes. 愛德華.格林：是的。
DANNY MCNEIL: How many of these do you think we' ve sold in Europe in the last month? 丹尼.麥克內(nèi)爾：你認(rèn)為我們上個(gè)月在歐洲售出了多少?
EDWARD GREEN: 1,800 - 2,000. 愛德華.格林：1,800 - 2,000件。
DANNY McNEIL: We sell more than that weekly. 丹尼.麥克內(nèi)爾：我們每周的銷售量都比這多。
EDWARD GREEN: How much do you sell it for? 愛德華.格林：你們的定價(jià)是多少呢?
DANNY MCNEIL: This retails in France for 130 FF--we sell it much cheaper--90FF.
丹尼.麥克內(nèi)爾：這個(gè)在法國(guó)的零售價(jià)是130法郎--我們賣的很便宜--90法郎。 EDWARD GREEN: That' s very impressive. 愛德華.格林：很不錯(cuò)嘛。
DANNY MCNEIL: I work on higher volumes and I have to move products faster than any other retailer. 丹尼.麥克內(nèi)爾：我們做的是更大的量，我必須比其他的零售商工作要快。
That means I operate on smaller margins. 這就意味著我的利潤(rùn)率很低。
And, I repeat, I expect the largest discounts in the industry. 我再次重復(fù)，我想要這行里最大的優(yōu)惠。
A But over here--here' s a product that failed. 但，這兒--這個(gè)產(chǎn)品我們沒有成功。
We made a mistake with this one--of course, I didn' t select this one myself. 我們?cè)谶@個(gè)產(chǎn)品上犯了錯(cuò)--當(dāng)然，這個(gè)不是我本人選的產(chǎn)品。
Right you' ve seen how our operation works. 好了，你也了解了我們的運(yùn)作情況。
You know what I' m after. 你也知道我想要的是什么。
Let' s get down to business. 我們就公事公辦吧。
Would you prefer to talk here or in my office? 你愿意在這兒還是到我的辦公室談?
EDWARD GREEN: The office is fine. 愛德華.格林：到辦公室吧。
