財富精英勵志演講 第63期:信息技術的力量(12)

[00:00:57]Now all of us must realize this is not a spectator's sport, when I was just sitting here watching "amazon.com". 當我坐在這兒瀏覽 amazon.com 時，我們大家或許都已意識到這決不是觀眾在看體育比賽。 [00:09:14]Every institution and every entity must grab with this issue at the highest level as management. 每一家機構和實體都應該象抓企業(yè)管理的一樣抓住這個問題。 [00:19:22]is one of the largest department stores in Europe. But they are making their first foreway into online sales. S&Base, Cacherdeck 是歐洲最大的百貨公司之一。它們是第一次走向網(wǎng)絡銷售。 [00:31:41]That is not an easy decision for an enterprise with huge investments and retail space, 這不是一個輕松的決定，這家企業(yè)已經(jīng)有巨大的投資規(guī)模和零售空間， [00:38:07]not to mention their economic model, their coop culture, rooted and traditional retail sales. 更不要說它的經(jīng)濟模式、企業(yè)文化和它傳統(tǒng)的零售業(yè)務了。 [00:46:54]Who made the decision for Cacherdeck to jump into online sales? I can assure you it was not their Web master. 是誰作出在線銷售的決定的呢？我相信決不是它們的網(wǎng)絡主管。 [00:59:14]Increasingly, CEOs of companies, university presidents, government officials are stepping up to these issues. 逐漸地，公司的 CEO 們，大學校長們，政府官員們都在走近這個問題。 [01:11:34]They are testing pilot sites, they are setting strategy, and they are answering questions like "How will this network world affect my organization?" 他們測試試驗網(wǎng)站，制定戰(zhàn)略，而且對諸如"這個網(wǎng)絡世界會對我們的組織產(chǎn)生何種影響？" [01:24:11]"How are we threatened?" but more importantly, "How can I leverage this new medium for competitive advantage?" "我們會受到何種威脅？"以及更重要的"我們?nèi)绾卫眠@種新的媒體獲得競爭優(yōu)勢？" [01:33:40]The toughest, most jocular decisions that need to be made are which browser or which server their core management and policy issues. 等問題做出回答。最為為難的、最滑稽的是要決定采用何種瀏覽器或服務器用于核心管理和政策問題。

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