我在大學(xué)里上過(guò)一門(mén)心理學(xué)的課程,正如你們很多人一樣,我從亞伯拉罕.馬斯洛那兒學(xué)到了“需求層次理論”。我在那里坐了四個(gè)小時(shí),整個(gè)下午都在閱讀讀馬斯洛的經(jīng)典,我確實(shí)意識(shí)到一些適用于多數(shù)領(lǐng)導(dǎo)者的東西。而商業(yè)中最簡(jiǎn)單的事實(shí)之一是一些通常被我們忽略的東西。我們都是人。我們每個(gè)人,無(wú)論我們?cè)谏虉?chǎng)上扮演著怎樣的角色,在工作崗位上,我們都有著一些不同層次的需求。
So as I started reading more Maslow, what I started to realize is that Maslow, later in his life,wanted to take this hierarchy for the individual and apply it to the collective, to organizationsand specifically to business. But unfortunately, he died prematurely in 1970, and so he wasn'treally able to live that dream completely. So I realized in that dotcom crash that my role in lifewas to channel Abe Maslow. And that's what I did a few years ago when I took that five-levelhierarchy of needs pyramid and turned it into what I call the transformation pyramid, whichis survival, success and transformation. It's not just fundamental in business, it'sfundamental in life. And we started asking ourselves the questions about how we were actuallyaddressing the higher needs, these transformational needs for our key employees in thecompany. These three levels of the hierarchy needs relate to the five levels of Maslow'shierarchy of needs.
所以當(dāng)我更多閱讀馬斯洛的著作時(shí),我開(kāi)始意識(shí)到馬斯洛在晚年的時(shí)候嘗試著將這種個(gè)人的需求的不同層級(jí)應(yīng)用在集體層面,應(yīng)用在組織中,尤其在商業(yè)企業(yè)中。但不幸的是,他在1970年早逝了所以他不能見(jiàn)證這一夢(mèng)想的實(shí)現(xiàn)。所以我意識(shí)到在互聯(lián)網(wǎng)爆炸后,傳承馬斯洛的理論,成了我生命中的一項(xiàng)重要的任務(wù)。這我?guī)啄昵伴_(kāi)始把他的五級(jí)需求金字塔轉(zhuǎn)變成了我的三級(jí)轉(zhuǎn)變金字塔——生存,成功和轉(zhuǎn)變這不只是商業(yè)的根本,它也是生活的根本。我們開(kāi)始問(wèn)自己,如何才能真正的解決更高級(jí)的需求,我們公司核心員工的轉(zhuǎn)變的需求。需求層級(jí)中的這三個(gè)層次實(shí)際上與馬斯洛的五級(jí)需求緊密聯(lián)系。
But as we started asking ourselves about how we were addressing the higher needs of ouremployees and our customers, I realized we had no metrics. We had nothing that actually couldtell us whether we were actually getting it right.
但當(dāng)我們開(kāi)始問(wèn)自己如何解決我們公司員工和客戶(hù)的更高層次需求時(shí),我意識(shí)到我們沒(méi)有任何衡量標(biāo)準(zhǔn)我們不知道我們?cè)鯓幼霾攀菍?duì)的。