英語視頻暢談歐美人文風(fēng)情114：比稿到底是什么?

　　In the design world, SPEC Work is short for SPECULATIVE Work. And that means...ugh... It's kinda like when you, ugh... It basically means working for free. It usually comes in two forms.

　　在設(shè)計(jì)的世界里，SPEC Work是比稿的縮寫。而那意味著...啊...它有點(diǎn)像是當(dāng)你，啊...基本上意思是指免費(fèi)工作。它通常有兩種形式。

　　One. A client asks several designers or design firms to complete part of a new project. The client picks one winner, gives them the job and the others go home with nothing for their hard work.

　　一、客戶要求幾位設(shè)計(jì)師或設(shè)計(jì)公司完成新計(jì)畫的一個(gè)部分。客戶挑出一位贏家，給他們這份工作然后其他人回家吃自己。

　　Two. A client starts a contest, and gathers submissions from hundreds if not thousands of designers. They pick one winner, pay a modest fee, and the rest go home with nothing for their hard work.

　　二、客戶辦一場(chǎng)競(jìng)賽，從即使沒有數(shù)千也有數(shù)百位的設(shè)計(jì)師中，收集作品。他們選出一位贏家，付不多的費(fèi)用，而其他人回家吃自己。

　　So what's wrong with this?

　　所以這有什么問題?

　　If you are a client, the best design work should come out of a healthy relationship with the designer, where your needs and wants are understood, and ideas are developed with you from the ground up. Just because you get lots of free designs doesn't mean any of them are good, and in fact, many may be blatant rip offs.

　　如果你是客戶，最棒的設(shè)計(jì)工作應(yīng)該從和設(shè)計(jì)師良好的關(guān)系中產(chǎn)生，你的需求都被理解，而構(gòu)想是你們一起從根本發(fā)展出來的。只因?yàn)槟愕玫搅撕芏嗝赓M(fèi)設(shè)計(jì)不代表它們就是好設(shè)計(jì)，而事實(shí)上，可能有很多設(shè)計(jì)是公然的剽竊。

　　Spec contests have actually created an underground system, whereby some unscrupulous designers will quickly enter as many as possible, as they copy work from the web and present it as their own. So that new logo of yours, may actually already be someone else's.

　　事實(shí)上，比稿競(jìng)賽已經(jīng)創(chuàng)造了一個(gè)臺(tái)面下的系統(tǒng)，有些無恥的設(shè)計(jì)師盡可能地快速投入大量作品，像是從網(wǎng)路抄襲下來當(dāng)作他們自己的。所以你的新商標(biāo)，可能真的已經(jīng)是別人的。

　　If you are a designer, you just shouldn't work for established companies for free, period. If you need to build up your portfolio, there are other ways. Design for a local charity, or your friend's new business, or just spend the time creating your own projects.

　　如果你是位設(shè)計(jì)師，你不應(yīng)該幫已成立的公司免費(fèi)工作，就這么簡單。如果你需要建立自己的作品集，有別的方法。幫當(dāng)?shù)氐拇壬茩C(jī)構(gòu)設(shè)計(jì)，或你朋友的新創(chuàng)事業(yè)，或就去花時(shí)間創(chuàng)作你自己的計(jì)劃。

　　SPEC Work would seem absurd in most other professional industries. Could you ask several chefs to prepare your next meal for free, and then only pay for the best one? Could you hold a contest and get hundreds of lawyers to write your will, and then only pick and reward one? Didn't think so!

　　比稿在大部分其他專業(yè)領(lǐng)域中好像很荒謬。你能夠要求幾位大廚免費(fèi)幫你準(zhǔn)備下一餐，然后只付錢給最棒的一位嗎?你能夠辦一場(chǎng)競(jìng)賽找來數(shù)百位律師寫你的遺囑，然后只選一個(gè)付錢嗎?我不認(rèn)為如此!

　　Perhaps it's time we start to treat designers, you know...just like everyone else. Think about it!

　　也許該是時(shí)候開始對(duì)待我們的設(shè)計(jì)師，你知道...像對(duì)待所有其他人一樣。想想看吧!