業(yè)務基礎英語口語視頻教程(中級)：31_Changes in the Marketing Mix

小編導語：該視頻主要講述了有關(guān)市場營銷組合的變化的內(nèi)容。通過觀看該視頻可以得知廣告在市場營銷組合中的比例大幅縮減。市場營銷組合還有什么變化呢？接下來咱們通過觀看視頻來具體了解一下吧！

The proportion of advertising within the marketing mix is taking a big hit.

We are seeing a large amount or a large proportion of budgets...

...moving into other areas now.

Certainly online is probably the biggest area.

But PR, I think, is increasingly being seen...

...as one of the most important tools in the marketing arsenal.

Consumers are increasingly looking for reassurances...

...that brands, products, services are what they hope them to be.

And PR, basically getting the media on our side,...

...is a very, very important and a very, very powerful tool in that.