Advertisers tend to think big and perhaps this is why they' re always coming in for criticism.Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It' s iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year.It only goes to show how much profit the big companies are making.Why don't they stop advertising and reduce the price of their goods?After all, it's the consumer who pays."
廣告人往往喜歡夸張,或許這就是他們總是招人非議的原因吧。他們的批判者們對(duì)他們似乎有些憤憤之情,因?yàn)樗麄冇凶晕彝其N(xiāo)的才華,也因?yàn)樗麄儞]金如土。“真是作孽呀!”那些人感嘆:“一個(gè)完全不創(chuàng)造價(jià)值的產(chǎn)業(yè)(如果還能把它稱(chēng)作產(chǎn)業(yè)的話(huà))每年竟然要花費(fèi)數(shù)百萬(wàn)英鎊。這只能表示,那些大公司賺的錢(qián)多到什么程度。 他們?yōu)楹尾煌V棺鰪V告以降低商品的價(jià)格呢?畢竟,要付錢(qián)的是消費(fèi)者。”