世界名牌博覽：吉列

吉列(Gillette)是國際知名的剃須護理品牌，由“吉列之父”金·吉列(King C. Gillette)創(chuàng)辦于1901年。到1917年，吉列品牌在美國國內(nèi)的市場占有率已達80%，奠定了其在刮胡刀領(lǐng)域的領(lǐng)導地位。自20年代開始，吉列逐漸進入國際市場，并迅速成長為國際知名品牌。吉列一直是世界剃刀和刀片領(lǐng)域的領(lǐng)先品牌，其在全球市場的占有率高達65%，處于絕對領(lǐng)先的地位。2005年寶潔(P&G)以570億美元并購吉列公司。

2016年6月8日，《2016年BrandZ全球最具價值品牌百強榜》公布，吉列排第61名。

Gillette is a leading brand of razors and personal hygiene products. It was founded in 1895. It produced the first safety razors using disposable blades in 1902. In 1958, it produced its first 'adjustable' razor – the model for most of today’s razors. The company is famous for bringing out different designs of razors, each claiming to produce a much better, closer shave than the ones before. Its slogan is "The Best a Man Can Get". The brand markets itself as providing “high-performance styling and grooming products for men.” More than 600 million men worldwide shave with a Gillette product. Gillette was bought by Proctor and Gamble in 2005 and the name ‘The Gillette Company’ disappeared. The company also produces shaving gels and creams, hair care products and deodorants.