世界名牌博覽：芭比

芭比娃娃(Barbie)是20世紀(jì)最廣為人知及最暢銷的玩偶，她們由Ruth Handler發(fā)明，于1959年3月9日舉辦的美國國際玩具展覽會(American International Toy Fair)上首次曝光。芭比娃娃及其它相關(guān)配件均以一比六的比例制作，為娃娃屋模型的最大號，也稱為playscale。

芭比玩偶版權(quán)現(xiàn)由美泰兒公司擁有及生產(chǎn)，已經(jīng)銷往世界上150多個國家，總銷售額超過10億元，并由此衍生出一系列影視作品、小游戲及周邊產(chǎn)品。

The Barbie doll is one of the most successful toys in history. It was launched in 1959 by the U.S. toy manufacturer Mattel. It has since become a cultural icon. American businesswoman Ruth Handler came up with the idea of an adult doll for small girls after seeing her daughter dressing up paper dolls. The name ‘Barbie’ comes from Handler’s own daughter Barbara. Over 350,000 dolls were sold in the first year. Over a billion Barbies have been sold since. Clever marketing means toy execs keep Barbie up with the times. They adjust to every cultural challenge and change. Her waist was recently widened to avoid stereotypes that women must be thin. She also sports atattoo on her back. Sales are also boosted by a range of pets, cars and accessories – everything the young woman might need.