中國年輕家長(zhǎng)重金打造潮童萌娃
The Wall Street Journal: The children's market is growing rapidly in China as young parents seek to make their kids look fashionable and cute and shopping malls are looking to boost sales by expanding commercial activities targeting children.
According to Chen Yanfei, research department director of Cushman@Wakefield, the rise of kid's fashion is due to the relaxing of the family planning policy and the popularity of parenting TV shows such as "Dad, where are we going".
Chen says young parents are more edgy in consumption, and like to make their children reflect of their tastes.