Advertisement on TV 電視上的廣告

Today more and more advertisements are seen on the TV screen. Every evening a series of advertisements come immediately after the News Program is over, informing TV viewers of the many different sorts of up-to-date products on the market. Besides, it often happens that while you are absorbed in a wonderful film on TV, endless ads interrupt you from time to time and make you quite annoyed.

There are two reasons, I think, for the growing number of ads on TV. First, in a competitive economy, the consumer usually has the choice of several different brands of the same product. Thus, manufacturers are confronted with a problem how to keep sales high enough to stay in business. They solve this problem by advertising. Through advertising, each manufacturing company tries to convince consumers that its product is special. Second, most consumers are interested in ads. They wish to get from TV ads the first-hand information about new products, which enables them to choose the one that they like best. As a result, there is a sharp increase in ads on the TV screen.

電視上的廣告

今天越來(lái)越多的廣告出現(xiàn)在電視屏幕上。每天晚上新聞節(jié)目結(jié)束后立即會(huì)播放一系列廣告，告訴電視觀眾市場(chǎng)上最新產(chǎn)品的許多不同種類(lèi)。此外，經(jīng)常發(fā)生的是，當(dāng)你專(zhuān)注于電視上精彩的電影，無(wú)窮無(wú)盡的廣告打擾你的時(shí)間，讓你很惱火。

電視廣告越來(lái)越多我認(rèn)為原因有兩個(gè)。首先，在競(jìng)爭(zhēng)的經(jīng)濟(jì)中，對(duì)同一產(chǎn)品消費(fèi)者通常有不同品牌的選擇。因此，制造商面臨的一個(gè)問(wèn)題是，如何保持銷(xiāo)售高到足以保持業(yè)務(wù)。他們通過(guò)廣告來(lái)解決這個(gè)問(wèn)題。通過(guò)廣告，每一個(gè)制造公司試圖說(shuō)服消費(fèi)者，產(chǎn)品的特殊性。第二，是大多數(shù)消費(fèi)者對(duì)廣告感興趣，他們希望從電視廣告獲得新產(chǎn)品的第一手資料，使他們能夠選擇他們最喜歡的一個(gè)。結(jié)果，廣告在電視屏幕上急劇增加。