The following appeared in a memo from New Ventures Consulting to the president of HobCo, Inc., a chain of hobby shops.
“Our team has completed its research on suitable building sites for a new HobCo Hobby Shop in the city of Grilldon. We discovered that there are currently no hobby shops in southeastern Grilldon. When our researchers conducted a poll of area residents, 88 percent of those who responded indicated that they would welcome the opening of a hobby shop in southeastern Grilldon. Grilldon is in a region of the nation in which the hobby business has increased by 300 percent during the past decade. In addition, Grilldon has a very large population of retirees, a demographic with ample time to devote to hobbies. We therefore recommend that you choose southeastern Grilldon as the site for your next HobCo Hobby Shop. We predict that a shop in this area will draw a steady stream of enthusiastic new HobCo customers.”
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
五問:
(1)“We therefore recommend that you choose southeastern Grilldon as the site for your next HobCo Hobby Shop”是結(jié)論,結(jié)論之前的部分都是事實(shí),值得反駁嗎?
(2)原文中的論述簡單地將 hobby shop和HobCo Hobby Shop畫上了等號,這樣的論述會出現(xiàn)哪些問題?當(dāng)?shù)鼐用駳g迎開設(shè) hobby shop,并不能說明他們會支持 HobCo Hobby Shop。
(3)在調(diào)查過程中, 88%的贊同率來自愿意反饋的本地居民,這樣的調(diào)查有效率高嗎?不愿意反饋的受訪者有多少呢?另外,文中不斷混淆兩個地域, Grilldon這個城市的特質(zhì)不一定與它的東南部地區(qū)相同。 Grilldon的退休人口多就意味著其東南部地區(qū)退休人口也多嗎?
(4)hobby business 和hobby shop能否簡單地對應(yīng)? hobby business還有哪些形式?如直接零售、虛擬網(wǎng)絡(luò)等。我們是否能簡單地認(rèn)為 hobby business的增長就一定帶來人們對 hobby shop的極大需求呢?
(5)老年人一定愿意投身于 hobby business嗎?他們還能利用空閑時間做些什么?你能羅列一兩個方面嗎?例如:旅行、做義工等。
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