Last week, the Wall Street Journal reported that major U.S. movie-theater chains were imposing steep ticket price increases, largely on 3-D films, because such showings had proved to be popular. The price hikes, which went into effect this weekend, were in at least one case as high as 26%.
《華爾街日報》上周曾報導,美國各主要連鎖影院大幅提高電影票價,主要是針對3D電影,因此這類影片十分受歡迎。調價措施在周末生效,至少有一個影院的票價上調幅度高達26%。
Paul Dergarabedian, president of the box-office division of Hollywood.com, said via email that 3-D is proving its appeal to audiences with the success of movies like 'How to Train Your Dragon.' 'Thus far, a 3-D film has topped the box-office chart for nine out of the thirteen weekends of 2010,' Dergarabedian said.
票房跟蹤網(wǎng)站Hollywood.com票房部總裁德加拉伯迪安(Paul Dergarabedian)通過電子郵件說,《馴龍記》這類影片的成功證明了3D對觀眾的吸引力。他說,在2010年迄今為止的13個周末中,3D影片占據(jù)了九個周末的票房冠軍。