餐廳是怎么引誘我們多花錢的?

所屬教程:時尚話題

瀏覽:

2019年02月23日

手機版

掃描二維碼方便學習和分享

1. Items labelled "For Two", targeting Couplesespecially who are on a date. Priced for single personwith per person printed with smallest font at thebottom of the price. Of course everyone forgets tomultiply it by two.

有些餐館目標客戶是夫妻或者是情侶，菜品就會標上2份。價錢是單人份的，而“單人價格”被用最小號的字體印在菜單最底部。當然每個人都會忘了把價格乘以2.

2. Justification and Ordering matter a lot. Whenmenu items are left aligned and prices are sortedright aligned, you tend to order cheaper. Smartrestaurants do the exact opposite of that. Some thing like this

菜單上的頁面布局和順序也大有講究。當菜譜上菜名左對齊，價格右對齊時，你就更容易點便宜的菜。精明的餐館就會反著來。如圖所示(居中對齊)：

3.Good Use of Adjectives. Using all sorts of vivid adjectives in description of a profitable dishplaced next to not so vivid adjectives in description of a less profitable dish.

對形容詞恰如其分的使用。對于利潤高的菜品形容詞娓娓生動，反之則不然。

4.Putting some Menu Items in boxes or borders catches attention. Restaurants place theirprofitable items in there.

將菜品名稱加框或者加粗來吸引顧客注意，那種菜品是餐館牟利最多的。

Most restaurants sell a mix of items, and not all dishes are created equally. Industryconvention groups them into:

很多餐館銷售綜合類產(chǎn)品，不是所有菜品都能創(chuàng)造出相同的收益。行業(yè)內(nèi)將它們?nèi)缦路诸悾?/p>

Stars: popular items with high margins

明星類：暢銷品且高收益

Plow Horses: popular items with low margins

金牛類：暢銷品收益不高

Dogs: unpopular items with low margins

瘦狗類：滯銷品收益不高

Puzzles: unpopular items with high margins

問題類：滯銷品卻收益很高

Examples of stars include pizzas, pastas, and omelets, which are popular, and relatively cheapto make, especially in bulk. Examples of plow horses include steaks, which are popular, butalso relatively expensive for a restaurant to procure high quality product.

明星類產(chǎn)品比如，披薩，意大利面和煎蛋卷，在大批量制作的時候尤其便宜。金牛類的產(chǎn)品，比如牛排，暢銷但由于餐館為保證菜品的高品質(zhì)，成本就會上升。