減少污染，包括消費(fèi)和搭乘飛機(jī)

Karl-Johan Persson, H&M’s CEO, is concerned that growing awareness about sustainability will be bad for the fast-fashion industry and the wider economy.

H&M總裁卡爾-約翰·佩爾松擔(dān)心，人們?nèi)找嬉庾R(shí)到可持續(xù)問題的重要性將不利于快時(shí)尚行業(yè)和整體經(jīng)濟(jì)。

In an interview with Bloomberg, he first took on the issue of air travel, a mode of transportation that contributes 2.5% to global emissions every year.

在接受彭博社采訪的時(shí)候，他首先談到了航空旅行的問題，這種交通方式每年排放的溫室氣體占全球排放量的2.5%。

Climate activists such as Greta Thunberg sometimes highlight the environmentalimpact of air travel: When she visited the U.S. in September, she famously came by boat.

格里塔·桑伯格等氣候活動(dòng)家有時(shí)會(huì)強(qiáng)調(diào)航空旅行對(duì)環(huán)境的影響：她曾因在9月乘船到訪美國而出名。

Persson says that activists and protesters are encouraging people to engage in fewer polluting behaviors, which includes consuming and flying.

佩爾松表示，活動(dòng)家和抗議者在鼓勵(lì)人們減少污染行為，其中包括消費(fèi)和搭乘飛機(jī)。

“Yes, that may lead to a small environmental impact,” he told Bloomberg. “But it will have terrible social consequences.”

“是的，這也許會(huì)對(duì)環(huán)境造成輕微影響，”他告訴彭博社。“但這會(huì)產(chǎn)生嚴(yán)重的社會(huì)后果。”

Persson went on to explain that he thought that climate change is a serious concern. “It’s a huge threat and we all need to take it seriously—politicians, companies, individuals,” he said in the Bloomberg interview. “At the same time, the elimination of poverty is a goal that’s at least as important.”

佩爾松接著解釋道，他認(rèn)為氣候變化是一個(gè)嚴(yán)重的問題。他在接受彭博社采訪時(shí)表示：“這是一個(gè)巨大的威脅，我們所有人都需要嚴(yán)肅對(duì)待，無論是政界人士、企業(yè)還是個(gè)人。與此同時(shí)，消除貧困也是同樣重要的目標(biāo)。”

There are so many problems with Persson’s statement it’s hard to know where to start, but let me take a stab at it. It’s true that any serious, global effort to tackle climate change will involve major disruptions to the economy.

佩爾松提到了太多問題，以至于都不知道從何說起，不過我還是試一下吧。的確，所有重要的、全球性的應(yīng)對(duì)氣候變化的嘗試都會(huì)對(duì)經(jīng)濟(jì)造成嚴(yán)重破壞。

But as the CEO of a massive fast-fashion conglomerate, Persson is perhaps the worst possible messenger to rhapsodize about the complex economic transformation that will have to take place for us to survive climate change.

我們必須進(jìn)行復(fù)雜的經(jīng)濟(jì)轉(zhuǎn)型以應(yīng)對(duì)氣候變化，但作為一家大型快時(shí)尚企業(yè)集團(tuán)的總裁，佩爾松也許是最不適合暢談經(jīng)濟(jì)轉(zhuǎn)型的人了。

For one thing, activists advocating for climate policies aren’t naive about how moving toward carbon neutrality may result in short-term job losses.

首先，倡導(dǎo)氣候政策的活動(dòng)家并不會(huì)天真地以為，向碳平衡(指碳排放量減低為零)邁進(jìn)可能會(huì)導(dǎo)致短期失業(yè)。

As my colleagues and I have reported repeatedly here at Fast Company, the Green New Deal isn’t just about moving toward carbon-neutral energy sources, but also creating lots of new jobs within the green economy.

正如我和我的同事在快公司網(wǎng)站上反復(fù)報(bào)道的那樣，綠色新政并不僅僅是向碳平衡能源轉(zhuǎn)型，它也將創(chuàng)造大量綠色經(jīng)濟(jì)相關(guān)的新職位。