美語訓(xùn)練班 041

禮節(jié)美語 A Product Recall I

公司主管開會，執(zhí)行總裁Rick說：

Rick: The Board of Directors has come to a decision. Our company will take an image hit, and it's going to be very expensive, but it seems we have no other choice but to start a recall. Samantha, would you care to explain a bit more.

Samantha: A year ago we began receiving reports that several of the air conditioner models we manufacture can sometimes overheat. In very rare circumstances this overheating might lead to electrical fires. So far there have been three fires that may be connected to our air conditioning units.

R: Unfortunately, one person was seriously injured. Therefore, even though there is no definitive proof linking our ACs to these fires, we decided to take action immediately.

Samantha 介紹說，公司生產(chǎn)的幾款空調(diào)發(fā)生過overheat--機(jī)身溫度過熱的現(xiàn)象，可能起火，到目前為止，至少有三起火災(zāi)懷疑跟他們公司生產(chǎn)的空調(diào)有關(guān)，還有一人受重傷。執(zhí)行總裁Rick說，雖然沒有definitive proof，確鑿證據(jù)， 但公司董事會還是決定立即采取行動，start a recall. 召回相關(guān)型號的空調(diào)。recall is spelled r-e-c-a-l-l, recall 是召回有問題產(chǎn)品的意思。這樣做不僅會有不小的經(jīng)濟(jì)損失，而且還要 take an image hit. 公司形象也會受到打擊。Hank 問：

Hank: How many units are we talking about here? And what is this going to cost us?

R: We will be recalling over 15,000 air-conditioners. The company will refit them with new thermal sensors and stronger wiring.

S: As far as costs go, we estimate the company will lose well over $6 million dollars.

H: Six million??! But we're not even sure we're responsible. Is a recall really the best way to go?

R: I believe that from both a business perspective and a moral perspective, a recall is necessary.

S: I think Rick is right. If there's even a chance that our products could cause injuries we have a responsibility to step in.

公司估計(jì)要召回一萬五千臺空調(diào)，召回的產(chǎn)品改用更耐熱的電線，還要安裝 thermal sensors 熱感應(yīng)器，經(jīng)濟(jì)損失將超過六百萬美元。公司執(zhí)行總裁Rick和主管Samantha都覺得，不論是從商業(yè)角度還是從道義角度出發(fā)，只要公司產(chǎn)品可能跟火災(zāi)的發(fā)生有一點(diǎn)關(guān)聯(lián)，他們也有義務(wù)step in--站出來。

R: Even if we look at it purely from a financial standpoint, six million dollars spent fixing any possible errors is definitely cheaper that being defendants in a lawsuit where somebody was seriously injured or killed.

H: So what's the procedure?

S: Next Monday we will issue a press release explaining that---even though there are no definitive links between our products and fires--we want to be good corporate citizens and have therefore decided to err on the side of caution.

Rick 補(bǔ)充說，即使單純從經(jīng)濟(jì)角度出發(fā)，花六百萬美元修補(bǔ)產(chǎn)品的缺陷也比被人告上法庭的花銷小。產(chǎn)品召回的第一步是，下星期一公司先發(fā)一份news release新聞簡報(bào)，說明公司立場，雖然沒有確鑿證據(jù)證明火災(zāi)和公司產(chǎn)品有關(guān)，但公司還是決定召回產(chǎn)品，to err on the side of caution，是“慎重起見，保險(xiǎn)起見”的意思。新聞簡報(bào)以后還有哪些措施呢？我們下次繼續(xù)談。

B: This company is really taking consumers' interests seriously. I wonder how many companies like this one are out there.

A: 可不是么。在確定自己產(chǎn)品有問題之前就召回商品，這的確是負(fù)責(zé)的態(tài)度，這么大的經(jīng)濟(jì)損失，真是沒幾家公司愿意承受。

B: Anyways, this company has to deal with a crisis, and it takes good public relation skills to weather the storm.

A:在公司面臨困難時(shí)，需要杰出的公關(guān)團(tuán)隊(duì)來化解危機(jī)。不過，要是咱們在野外遇到真正的storm, 恐怕只能自救了。

B: There are still some safety precautions you can take to deal with emergencies or accidents in the wilds. Let's listen to American Sports English and find out.

Sports English Cross Country Skiing

P: Here we are out in the great Alaskan wilds, ready to go cross-country skiing!

Y: This is so great, Patrick! 阿拉斯加的風(fēng)景好美，最適合練習(xí)越野滑雪! I'm really glad you could join us, too, Lara .

L: Thanks for asking me to come along, Patrick and Yang Chen. Going cross country skiing in Alaska is really an amazing opportunity.

P: Well, 我們今天一天都在野外滑雪， we should really go over our safety precautions。

Y: That's right, 要做好安全措施

P: It is really important to be safe when you are planning to ski in the wilderness for several hours. First, did you guys let someone know that you were going skiing and where you would be?

Y Yep, sure did. I told my mom.

L: Uh-huh. I told my all my friends.

P: Okay, good. That is important in case we get lost. Did you also check your equipment to make sure it was in good shape and working properly?

Y Get lost? 我們會迷路? 那會不會碰上野獸啊?

P: Don't worry. Yang Chen. Bye the way, did you check your poles and skis .

Y: Yes I did. 我的滑雪杖和滑雪板. They are in good shape.

L: And I checked my boots and bindings, too.

P: Great work, team! Does someone in the group have a map?

Y: Oh, that's me. I have the map!

P: Maybe I should hold on to the map while we're skiing, Yang Chen.

Y:Patrick! 為什么我不能拿地圖?You don't trust me?

P: Well, I do. 但是你經(jīng)常丟東西，忘了你上次我們看棒球你沒有帶門票。We should also all have the following in our backpacks: Extra food and drink.

Y/L: Check!.

Y: Extra clothing in case we get wet.

P/L: Check!

Y: A first aid kit.

P/L: Check!

P: And we should be skating in a group of at least three people. That way if one of us gets hurt, one person can stay with the injured person and the other can go get help.

Y: That's why we invited Lara.

L: Gee thanks, guys.

P: Well, I guess we are ready to go then! Let's go cross country skiing.

A: 去野外滑雪還要先通知親朋好友，以防自己遇難別人都找不到你！這讓我想起一部電影，講的是一個(gè)人去大峽谷探險(xiǎn)，誰都沒告訴，結(jié)果胳膊被卡在峭壁之間，最后只能生把自己的手切下來逃生。

B: Yeah! I remember that movie! It was a bit hard to watch, I don't do well when I see blood.

A: 我也是！所以說啊，獨(dú)行俠不是那么好當(dāng)?shù)?。最好還是能結(jié)伴出去，好有個(gè)照應(yīng)。好了, 這次節(jié)目時(shí)間到了。這次的撰稿人是小北，編輯是蔚然。同學(xué)們，我們下次再見！

B：See you !