中學(xué)英語演講稿:Language in Advertisement

Language in Advertisement

As everybody can see, advertisement has permeated almost every possible area of the world. Besides the beautiful pictures and the famous movie or singing stars in the advertisement, language, by all means, is the most important sign vehicle of the verbal part of the advertisement. Studying the language in advertisement can always reflect how it affects our modern life.

Here is a real story that once happened in my math class. Mr. Yang, our math teacher, wanted to know whether we had understood the main purpose of solving the problem. So he asked us seriously: “Our aim is?” In no time, almost everyone replied together: “No decayed teeth!” We burst out laughing then because it was well-known that “Our aim is no decayed teeth!” was the language in a toothpaste advertisement! It is just a joke, however it proves the language in advertisement really influences our daily life.

Obviously, the advertisement aims to attract the customers’ attention and to promote sales. A successful advertisement must be apt at creating beautiful image by means of creative language expressions. In this case, there’s no doubt that this advertisement for the toothpaste has achieved this aim. And the possibility that we will buy this brand of toothpaste increases as we can easily remember the vivid language in the advertisement while standing in front of the goods shelves.

Generally speaking, based on many novel methods, advertisement language has acquired distinctive features: conciseness, vividness and uniqueness. It does make our daily life more colorful and interesting. Just as another advertisement goes: “The world is a much better place because of you!”

　　廣告語

　　正像每個人所看到的，廣告幾乎已經(jīng)滲透到世界的每一個角落。除了美麗的畫面和著名的歌星影星，語言當然是廣告在表情達意中有聲部分最重要的。研究廣告中的語言常常能反映出它在怎樣影響著我們的現(xiàn)代生活。

　　這是一個曾經(jīng)發(fā)生在我們數(shù)學(xué)課上的真實故事。我們的楊老師想知道我們是否明白了做這道題的主要目的，于是他嚴肅地問道：“我們的目標是？”話音剛落，幾乎所有人齊聲答道：“沒有蛀牙！”我們爆笑起來，因為大家都知道“我們的目標是——沒有蛀牙！”是一個牙膏廣告中的廣告語！這僅僅是一個玩笑，然而它卻證明了廣告語的確在影響著我們每天的生活。

　　很顯然，廣告的目的在于吸引顧客的注意從而提高銷量。一個成功的廣告必須更恰當?shù)赝ㄟ^有創(chuàng)意的廣告語來構(gòu)造完美的形象。從這一點上說，上面這則牙膏的廣告無疑就達到了這樣的目的。當我們站在貨架前，購買這個牌子的牙膏的可能性便大大增加，因為我們很容易記起它生動的廣告語。

　　總而言之，運用許多新穎的方法，廣告語有了僅屬于它的特色：簡潔、生動、獨特。它確實讓我們的生活變得更加多彩有趣，正像另一句廣告語所說：“世界因你更精彩！”