VOA慢速英語:音樂行業(yè)通過互聯(lián)網(wǎng)吸引粉絲

Music Industry Builds Fan Base Through Technology

音樂行業(yè)通過互聯(lián)網(wǎng)吸引粉絲

From VOA Learning English, this is the Technology Report.

這里是美國(guó)之音慢速英語科技報(bào)道。

Technology is creating major changes in the music industry. Music lovers listen to and buy music on the Internet. They can watch live concerts of favorite artists online. And music makers as well as music industry officials use social media to reach and increase public interest.

科技給音樂行業(yè)帶來了重大變化。音樂愛好者在互聯(lián)網(wǎng)上聆聽或購(gòu)買音樂。他們能在線觀看鐘愛歌手的現(xiàn)場(chǎng)演唱會(huì)。音樂制作人和業(yè)內(nèi)人士利用社交媒體來實(shí)現(xiàn)和提升公共利益。

Nick Sherwin is the founder of the band — Suburban Skies. He says 21st Century technology permits a band to control its own future.

尼克·宣威(Nick Sherwin)是Suburban Skies樂隊(duì)的創(chuàng)始人。他說，21世紀(jì)的科技允許樂隊(duì)掌控自己的未來。

"Social media is a wonderful thing, and being able to control your own art and not be signed by a record label — to be your own record label — is liberating."

“社交媒體是個(gè)好東西，歌手能夠掌控自己的藝術(shù)，不用簽約唱片公司。做自己的唱片公司很自由。”

Sherwin says the Internet and social media have created possibilities for musicians. He says the new way to success is to give visitor more than one type of experience.

宣威說，互聯(lián)網(wǎng)和社交媒體為音樂家創(chuàng)造了機(jī)會(huì)。他說，這種新的成功之道就是給用戶多重體驗(yàn)。

"Some most important thing is content. You have to have songs, videos to be able to get up and do this. But I think it is extremely important to do shows to build your brand, to build your reputation," Sherwin said.

宣威說：“最重要的東西是內(nèi)容。你得有歌曲，有視頻。但我認(rèn)為做節(jié)目建立自己的品牌和聲譽(yù)非常重要。”

Music industry officials discussed the future of the business during an international conference in Los Angeles, California. They said musicians are choosing to perform live across the country, following the drop in CD sales in the United States.

音樂業(yè)內(nèi)人士在加州洛杉磯的一次國(guó)際會(huì)議上討論了音樂行業(yè)的未來。他們表示，隨著美國(guó)唱片銷量的下降，音樂家都選擇在全國(guó)各地進(jìn)行現(xiàn)場(chǎng)演出，

Rob Light is head of music with the creative artists agency. "The majority of the income for artists now is coming from the live marketplace."

羅布·賴特(Rob Light)是創(chuàng)新藝人經(jīng)紀(jì)公司的音樂總監(jiān)。他說，“藝人現(xiàn)在主要的收入都來自于現(xiàn)場(chǎng)演出市場(chǎng)。”

Along with the popularity of live music there has been an explosion in the number of music festivals, these events are advertised on social media.

隨著現(xiàn)場(chǎng)音樂演出的流行，音樂節(jié)數(shù)量大增，這些活動(dòng)都在社交媒體上做廣告。

Pasquale Rotella leads Insomniac, a company that produces electronic dance music festivals in several countries.

帕斯夸萊·羅特拉(Pasquale Rotella)負(fù)責(zé)Insomniac公司，這家公司在數(shù)個(gè)國(guó)家制作電子舞曲音樂節(jié)。

"Someone could make it in their bedroom and put it out there. People can gain fans that way, online without anyone's help, and that has absolutely helped the growth of dance music," said Rotella.

羅特拉表示，“有人能夠在臥室制作音樂然后傳播出去。人們可以通過網(wǎng)絡(luò)，無需任何人的幫助獲得粉絲。這顯然有助于舞曲音樂的發(fā)展。”

Bob Pittman leads the radio organization — Clear Channel Communications. He says music lovers are still listening to the radio, although there are new ways of finding music. He says 70 percent of Americans say they discover new music from what they hear on the radio.

鮑勃·皮特曼(Bob Pittman)負(fù)責(zé)清晰頻道通信公司(Clear Channel Communications)這家廣播組織。他說音樂愛好者仍然在聽廣播，雖然現(xiàn)在有很多種發(fā)現(xiàn)音樂的新辦法。他說，70%的美國(guó)人表示，他們通過聽廣播發(fā)現(xiàn)新音樂。

But Rob Light says radio will soon be a thing of the past.

但賴特表示，廣播即將成為歷史。

"I do not believe that terrestrial radio is going to be as relevant to a 12-year-old today in five or six years, and if you are going to look forward, I think they are going to get information from other places and other sources," he said.

萊特說，“我不認(rèn)為地面廣播五六年后還能風(fēng)采依舊。如果我們向前看，我認(rèn)為人們將通過其它途徑獲取信息。”

Nick Sherwin is not worried. He just wants to reach everyone who likes his style of music with the help of the Internet.

宣威對(duì)此并不擔(dān)心。他只希望通過互聯(lián)網(wǎng)的幫助，接觸到每位喜歡他的音樂風(fēng)格的朋友。

And that's the VOA Learning English Technology Report. For more technology stories, go to our website chinavoa.com. Give us a like on the VOA Learning English Facebook page. Follow us on twitter at VOA Learning English. I'm Jonathan Evans.

以上就是本期美國(guó)之音慢速英語科技報(bào)道的全部?jī)?nèi)容。我是喬納森·埃文斯(Jonathan Evans)。