外貿(mào)英語話題王2-3-6：勸解說服
A：市場(chǎng)競(jìng)爭(zhēng)變得越來越激烈了。
B:Exactly.So we must know how things stand with us and do something to keep our lead?
B:的確如此。因此我們必須認(rèn)清我們的處境，想方設(shè)法保持我們的領(lǐng)先地位。
A:we'd better look at the strenghs weakness opportunities and threats we have .First ,it's obvious that our main competitive
advantage is our thing of products?
A：我們最好認(rèn)清我們的優(yōu)勢(shì)、劣勢(shì)、機(jī)會(huì)和危機(jī),首先，顯然我們的主要競(jìng)爭(zhēng)優(yōu)勢(shì)是我們的產(chǎn)品系列。
B:I think our strength also lies in another thing that is our people .
B：我覺得我們另一方面的優(yōu)勢(shì)就是我們的員工。
A:You mean.
A:你的意思是……
B:I mean the affer-sale service.
B:我是說售后服務(wù)：
A:Right you are.Our affer-service team is faster more qualified and more efficient.
A:太對(duì)了。我們的售后服務(wù)隊(duì)伍發(fā)展的更快，更稱職，效率也更高.
B:How do you analyze our weakness?
B.那你怎么分析我們的劣勢(shì)呢?
A:I think our problem is that we have a strong product but we haven't achieved the sort of market penetration we should have
A:我認(rèn)為我們的問題是，我們有好的產(chǎn)品，但這并沒有給我們帶來我們應(yīng)有的市場(chǎng)份額。
B:That's because our marketing is not so effective as our competitions,We have relied too heavily on product quality not enough on promotion.
B：那是因?yàn)槲覀兊拇黉N手段不如我們的競(jìng)爭(zhēng)對(duì)手,我們過于依賴產(chǎn)品質(zhì)量，卻缺乏促銷手段.
A:I agree ,so from now on .we have to put considerably more effort into our advertising and direct mail campigns.
A：我同意。所以從現(xiàn)在起，我們必須在廣告上和郵購(gòu)直銷戰(zhàn)中下更大功夫.
B:We should take effective measures to dominate the market .We must be aware of the threat we face.
B：我們應(yīng)該努力占有市場(chǎng)，我們必須認(rèn)識(shí)到我們面臨的威脅。
A:So we have still got a tough job to do .
A:因此，我們的工作仍很艱巨.
