【BEC寫(xiě)作】商務(wù)信函的常見(jiàn)行文邏輯

商務(wù)信函共通的特征是什么?

和任何一篇普通文章一樣：開(kāi)頭、中間和結(jié)尾。但是由于撰寫(xiě)的目的不同，每個(gè)部分的內(nèi)容也會(huì)因此發(fā)生改變。

下面7種類型來(lái)自《Powerful Business Writing》，供大家參考。

其中B代表開(kāi)頭(Beginning)，M代表中間(Middle)，E代表結(jié)尾(End)。

1. Information or acceptance 提供信息、表示接受

B:引入話題

M:討論或解釋

E: 表達(dá)你希望對(duì)方采取的行動(dòng)

2. Sales or persuasion 銷售、說(shuō)服對(duì)方

B:通過(guò)提出一個(gè)理念或提供一項(xiàng)產(chǎn)品服務(wù)來(lái)吸引對(duì)方注意

M:使用一系列事實(shí)，曉之以理、動(dòng)之以情

E: 呼吁對(duì)方

3. Request 請(qǐng)求

B:說(shuō)明你的需求

M:描述你需求的原因

E:請(qǐng)求幫助并表示感謝

4. Complain 抱怨

B:說(shuō)明問(wèn)題出處

M:提供充足的細(xì)節(jié)，以便對(duì)方幫助

E:表達(dá)你希望對(duì)方采取的行動(dòng)

5. Rejection 拒絕

B:對(duì)對(duì)方表示同情，拉近關(guān)系

M:將拒絕委婉提出，并且放在中間。說(shuō)明拒絕的原因時(shí)也要給對(duì)方留情面

E:強(qiáng)調(diào)對(duì)于該局面的積極面

6. Collection 征收

B:有禮貌地表達(dá)，提供對(duì)方未付款的信息

M:有禮貌地要求對(duì)方及時(shí)付款

E:表達(dá)如果付款不能及時(shí)到賬時(shí)你將采取的行動(dòng)，并隨信附送回信信封

7. Goodwill 示好

B:表達(dá)感謝、贊美、祝賀、同情，或者邀請(qǐng)

M:提供非正式的較私人的信息

E:以熱情的方式結(jié)尾

一些常用的連接詞~

大邏輯清楚了，接下來(lái)是信函中的小邏輯。

連接詞是信函中不可或缺的成分，將信函連接成完整的一體。

目的連接詞

To add an idea Also, and, besides, furthermore, moreover, next, too, as well as,

in addition, again

To summarize, In brief, on the whole, in short, in sum, to sum up

To enumerate

First, second, third, last

To clarify Actually, in other words, clearly

To illustrate For instance, for example (e.g.), this is (i.e.)

To compare Also, similarly, likewise, as well as

To contrast Although, even though, but, however, on the contrary, on the

other hand, yet, in contrast

To emphasize Certainly, most of all, in fact, of course, in any event

To make conditional If, unless, until, when, even though

To show cause and effect As a result, so, therefore, consequently, accordingly

To show results As a result, therefore, so, hence

To reverse a thought But, yet, on the contrary, regardless, nevertheless

To indicate time or sequence Formerly, previously, meanwhile, before, after, until now, at the

same time, later, during

當(dāng)然不僅局限于單詞，很多句子和短語(yǔ)也可以作為連接過(guò)渡使用。

如：

• “That brings us to the next step, which is …”

• “Now that we’ve settled that problem, let’s look at …”

• “Unfortunately, in this case, we won’t be able to …”

• “In addition to budget constraints, there’s another matter we have to discuss.”