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盒式磁帶在英美國家再度流行

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2016年07月26日

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盒式磁帶在英美國家再度流行

First LPs and record players made a comeback – now the cassette tape is rewinding back into our lives.

起先是密紋唱片和唱機(jī)的重新流行,如今盒式磁帶也回到了我們的生活。

Music fans on both sides of the Atlantic are returning to the cassette two decades after they were replaced by the CD, and more recently digital downloads.

二十年前,盒式磁帶被CD取代;近幾年CD又被數(shù)字下載取代。但如今,盒式磁帶又重新成為了大西洋兩岸音樂愛好者們的熱門選擇。

This nostalgia for the old format comes despite the frustrations that led to their decline, including their tendency to become scrambled and jammed in players.

盒式磁帶容易卡帶和纏進(jìn)機(jī)器里,令人抓狂,也曾因此一度衰敗,但是人們對(duì)老磁帶的懷舊情緒卻日益濃厚。

Sales of music tapes are rising so quickly in the US that the Recording Industry Association of America, the trade body for music labels which also certifies gold and platinum records, is investigating ways to track sales for the first time since the early 1990s.

在美國,盒式磁帶的銷量一路飆升,這促使美國唱片業(yè)協(xié)會(huì)自上世紀(jì)90年代初以來首度開始追蹤盒式磁帶的銷售數(shù)據(jù)。美國唱片業(yè)協(xié)會(huì)是代表美國唱片業(yè)的貿(mào)易團(tuán)體,同時(shí)它也負(fù)責(zé)金唱片和白金唱片的認(rèn)證。

It is thought the revival was started by underground music acts. But now, more mainstream musicians have started producing albums on cassette again.

有人認(rèn)為,磁帶的復(fù)興是由地下音樂團(tuán)體發(fā)起的。但是現(xiàn)在,越來越多的主流音樂人開始制作磁帶形式的專輯。

 

盒式磁帶在英美國家再度流行

British singer Marina and the Diamonds released her last album, Froot, on cassette late last year. Albums from top US stars are also available on cassette, including Justin Bieber’s latest release,Purpose, and Kanye West’s Yeezus. They are being sold at fashion chains such as Urban Outfitters, as well as being available online. Meanwhile Hypnohouse Trax, a British dance music label, has put out a collection of its own on tape.

去年,英國歌手美鉆瑪琳娜出的新專輯《果漾繽紛》就是磁帶形式。美國頂級(jí)明星們也出了磁帶形式的唱片,包括賈斯汀·比伯的最新專輯《目的》和坎耶·維斯特的《耶穌》。這些專輯在Urban Outfitters這類時(shí)尚連鎖店均有售賣,網(wǎng)上也有貨源。同時(shí),英國舞蹈音樂公司Hypnohouse Trax也以磁帶形式推出了他們的合集。

Sales of cassettes in the UK could follow the path of vinyl record sales – which fell to a low of just over 205,000 in 2007, but have grown every year since and hit a 20-year high of 2.1million in 2015.

盒式磁帶在英國或許能成為第二個(gè)黑膠唱片。2007年,黑膠唱片的銷量跌至20.5萬張,但從那以后,其銷量開始逐年攀升;2015年更是達(dá)到了二十年來的最高記錄——210萬張。

The Oxford English Dictionary dropped ‘cassette player’ from its concise edition in 2011. It now seems this may have been premature.

2011年,《牛津簡明英語詞典》刪除了“卡式錄音機(jī)”這一詞條。如今看來,此舉似乎為時(shí)過早。

And Sony stopped producing its iconic Walkman portable cassette player in 2010, although other brands, such as Philips, still make them.

2010年,索尼宣布其標(biāo)志性的便攜式卡帶音樂播放器(隨身聽)停產(chǎn)。不過飛利浦等其他品牌還在生產(chǎn)。

Lee Rickard, 32, co-founder of independent record label Burger Records, which is based in Orange County, a suburb of Los Angeles, explained the appeal, saying: ‘Music just sounds different on tape, sometimes as it was originally intended to sound.

伯格唱片公司是一個(gè)獨(dú)立唱片制作團(tuán)體,位于洛杉磯郊區(qū)奧蘭治縣。它的聯(lián)合創(chuàng)始人,32歲的李·里卡德說:“磁帶播放的音樂聽起來有不同的感覺,有時(shí)候甚至可以還原音樂的韻味。”

‘Cassettes are compact, tangible, instant collectables, often with original and numbered artwork — and as cheap as a cup of coffee, so you can support your local artist without buyer’s remorse.

“磁帶是結(jié)構(gòu)緊湊的實(shí)物,方便即時(shí)收藏;音樂內(nèi)容有序且充滿原始韻味,而且價(jià)格只相當(dāng)于一杯咖啡。這樣你在支持本土藝人時(shí)也就不會(huì)肉痛了。”

Burger Records has plans to release its own Burger Buddy, which will play tapes as well as convert them to computer-readable MP3 files.

伯格唱片公司計(jì)劃推出新產(chǎn)品“伯格好伙伴”。它既能播放磁帶,又能把里面的音樂轉(zhuǎn)換成電腦可識(shí)別的MP3格式。


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